Senior Creative Strategist

SALARY: $100k $110k

LOCATION: New York (Or Remote)

Who are we

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity data and technology with a unique people power & platform power approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencers gamechanging proprietary technologies which are supercharged by official partnerships and data integrations with the worlds leading social platforms for realtime and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the True Human Influence movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries Influencer has been helping brands navigate the everevolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge experience and technology that have enabled them to deliver thousands of campaigns for hundreds of brands in markets across the world. Today Influencer has a team of 120 of the best talent in the industry working across Europe North America and the Middle East. From Google to CocaCola from Amazon to Microsoft and from TikTok to Meta they work with companies brands and agencies across every vertical building meaningful relationships between brands creators and their audiences.

Job Title

Senior Creative Strategist

Reporting of the role

This role reports to the VP of Strategy Media & Production

Overview of the job

We are looking for a Senior Creative Strategist reporting into our VP of Strategy Media & Production. The Senior Creative Strategist is responsible for delivering bestinclass creative underpinned by strategy and insights that makes Influencer stand out from the crowd. The role will foster close working relationships with internal and external stakeholders to ensure that our commercial output answers client briefs and delivers on their business goals. Candidates should have a demonstrable track record across planning strategy and creative will have experience within the influencer marketing space.

3 best things about the job

• Opportunity to thrive in forward thinking agency and department

• Pitch and Innovate new strategy and creative ideas across various different brands and platforms

• Get involved in all aspects of creator campaigns from insights to concepting to production

Measures of success

In the first few months you would have:

• A full understanding of Influencers capabilities and offerings

• Lead presale RFPs from brief to presentation

• Support on thought leadership pieces that excite the industry

• Build internal and external relationships with key stakeholders

Roles & Responsibilities:

• Work with the VP and the Creative Strategy team to continue to define and improve our strategic and creative output.

• Be comfortable interpreting client briefs leading creative and strategy workshops both internally and externally with clients.

• Develop and manage relationships with internal teams and build a deep relationship with the sales team.

• Comfortable talking to clients pitching and presenting work.

• Have expertise across paid and organic distribution methodologies along with creator sourcing.

• Be an expert at creative content executions across all leading social networks with a specific emphasis and experience working across Meta Snap TikTok and YouTube

• Have a deep understanding of influencer marketing and the way in which brands can leverage influencer content across to deliver outcomes across the sales funnel.

What you will need:

• Minimum of 5 years experience in a creative and/or strategy role.

• Minimum of 3 years influencer marketing experience.

• A digital native with a history of delivering socially led branded content.

• Experience building designing and leading deck building.

• Experience sourcing indicative creators.

• Ability to lean into multiple category verticals.

• Solid communication organizational and timemanagement skills.

• Strong ability to distill complex client problems into strategically focussed influencer briefs.

• Comfortable communicating with senior stakeholders both internally and externally.

• Ability to manage competing priorities and workloads.

• High energy and results focused (shortterm and longterm vision).

• Collaborative spirit able to work across many functions and build rapport quickly.

A few of our core benefits:

• Medical Benefits through Insperity

• Wellbeing support including EAP & Mental Health cover

• 401K with match opportunity

• 22 days of Paid Time Off Federal Holidays which can be flexed to your needs)

For more information on our benefits perks and what makes us unique please visit our website here

At Influencer were committed to cultivating an environment that promotes diversity equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday irrespective of age disability (including hidden disabilities) gender gender identity or gender reassignment marriage and civil partnership pregnancy and maternity race religion or belief or sexual orientation. We are committed to embedding Diversity Equity & Inclusion into everything we do at Influencer making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.