Manager Go To Market

About Us !
As part of the largest baking company in the world Bimbo Canada is a leading producer and distributor of packaged fresh bread bakery products and snacks. We produce and distribute more than 1000 products across 18 brands Canadians know and trust like Dempsters Villaggio POM Bon Matin Stonemill Natural Bakery Takis Thomas Little Bites Vachon Hostess and more.

In business for more than 110 years the company operates 15 bakeries and employs approximately 4000 associates across Canada. Bimbo Canada pursues our goal of creating value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains retail outlets and foodservice operations across Canada.

At Bimbo Canada were more than just a bakery were a family dedicated to baking delicious moments for millions. Our values are the foundation of our success and were looking for associates who shares our commitment to excellence.

Hiring Requirements:
Bimbo Canada reaches its 50000 points of sale through various distribution models including independently operated Direct to Store (DSD) routes direct ship from plant third party distributors customer warehouse and others.Most of our volume is distributed via DSD but while this method is ideal for many of our fresh shorter shelflife products and allows us to offer enhanced merchandising and ordering services to our strategic customers other categories and customers may warrant a different approach.The Transformation & Sales Optimization office within Bimbo Canada is responsible for the secondary distribution and storelevel service aspects of our go to market strategy and is tasked to ensure we bring our products and services to the market in a way thats targeted to customer segments value proposition sales channels and cost effectiveness with the objective of ensuring we can consistently exceed the expectations of each customer and achieve our full potential business objectives.

The Go to Market Manager is part of this dynamic team.We are dedicated to supporting Field Sales through project management innovation and continuous improvement in distribution ordering selling and merchandising.This role works closely with other team members to problem solve build and manage processes and tools facilitate learning mitigate risk and enhance productivity. Their guiding principles of lean thinking and respect for others power the skills and tactics to support Bimbo Canadas strategic objectives of business simplification transformation and driving profitable customer growth.

The Go to Market Manager provides leadership and governance around our secondary distribution and storelevel service models with a particular focus on identifying and piloting new opportunities measuring success and establishing guidelines and parameters for which models are best applied based on customer and business requirements.He/she conducts ongoing analysis of current and potential distribution models develops tools to support and guide business decisions in this area and leads the deployment of strategic initiatives that directly impact results.

Salary Range: $92000 $120000

Key Responsibilities

Go to Market Distribution & StoreLevel Service Models

• Works closely with commercial partners to understand product categories customer segments business objectives and competitive landscape. Identifies and evaluates distribution and service opportunities based on these parameters and with clearly defined value proposition.
• Designs distribution and service models that are aligned to objectives; develops hypotheses and implements plans to pilot and test.
• Coordinates and aligns the efforts of crossfunctional teams involved in the implementation of distribution and service models including commercial engineering sales legal and business technology.
• Monitors and measures the performance of these models and their impact on business results using data and inputs from various sources.

• Identifies and pursues new leads for prospective thirdparty distributors to expand market reach and improve distribution and service efficiency.
• Develops and manages relationships with thirdparty distributors including defining scope and terms and establishing standards for customer service expectations and brand management.
• Establishes KPIs and tracks performance of thirdparty distributors and works closely with them to implement strategies that align to business objectives and customer requirements.

• Manages and tracks Bimbo Canada point of sale saturation against the full potential universe in Canada to ensure optimal market coverage.Leverages external data sources to offer clear insights around the size of the universe and where the opportunities to sell products are.
• Analyzes data to identify gaps and opportunities for increasing point of sale saturation.Collaborates with crossfunctional associates to coordinate workplans and track actions to achieve objectives.
• Develops and implements strategies to improve point of sale saturation and maximize market penetration of Bimbo Canada products.

• Acts as a liaison with the Bimbo Canada key accounts team to develop innovative distribution and service solutions for new and existing customers that are aligned to the specific requirements and expectations of each customer / segment.
• Collaborates with the key accounts team to ensure accurate maintenance of required data and insights for ongoing centralization of current systems solutions and customer and distributor arrangements in place.

• Offers leadership through project management and process design to drive strategic priorities. Effectively organizes resources and activities into streamlined work plans that deliver timely results.
• Develops a deep understanding of Field Sales and business requirements and identifies opportunities for innovation. Engages with associates and leadership across functions to facilitate the development of creative solutions and tools and leverages communication and change management tactics to implement work with sustainable results.
• Performs complex analyses to evaluate the impact of potential changes and decisions on distribution and service models.Tracks and measures key performance indicators (KPIs) associated with business objectives in this area and provides ongoing updates to senior leadership.
• Provides recommendations to support strategic decisionmaking backed by strong influencing skills to drive change.

• 3 5 years of managerial experience.
• Intermediate to advanced PC proficiency (MS Excel Power point).
• Postsecondary degree in business logistics or related field is an asset.
• Moderate travel within North America.
• English essential with bilingual French an asset.

• Experience in sales operations with strong knowledge of DSD and other distribution models.Proven track record of developing and executing successful distribution and service go to market strategies.
• Strong analytical skills and business acumen with the ability to use various tools and sources to collect interpret and present data and insights.
• Highly collaborative and team oriented with the ability to work effectively within and across functions and geographies while managing multiple priorities.
• Agile adaptable and flexible with the ability to respond to rapidly changing conditions.Ability to think strategically and effectively tie in business objectives with field level tactics.
• Highly organized with excellent planning and project management experience.
• Creative and innovative with the ability to generate and test new ideas.
• Detail oriented able to develop and lead complex processes.
• Powerful communication and presentation skills with the ability to articulate and convey strategic objectives to various audiences.Able to build strong relationships of influence and trust.
• Ability to work with a positive attitude and in a professional manner.
• Actionoriented bias requiring minimal supervision with a keen focus on delivering results on time and within budget.

• We value the person
• We are one community
• We get results
• We compete and win
• We are sharp operators
• We act with integrity
• We transcend and endure

We are incredibly proud to announce that Bimbo Canada has been named one of the 2024 Best Places to Work by Canadian HR Reporter (CHRR)! This tremendous honour recognizes our commitment to creating an outstanding workplace for our associates.

Furthermore we also have been recognized as one of Canadas Most Admired Cultures by Waterstone Human Capital. This recognition is a reflection of how strong peoplefirst culture drives exceptional performance and sets us apart as industry leaders.

If you are ready to join a company that values its employees and makes delicious moments every day apply today!! Your journey with Bimbo Canada starts here.

We thank all interested applicants but only those selected will be contacted. Please note all offers of employment at Bimbo Canada (Formerly Canada Bread Company Limited) are conditional upon the successful completion of a prehire background check (including but not limited to criminal history reference credit and/or physical demands checks) as appropriate for the role and as permitted by law.

Bimbo Canada is an equal opportunity employer that is dedicated to building a diverse workplace that promotes diversity equity and belonging in the workplace and encourages applications from qualified people of all genders visible minorities aboriginal peoples and persons with disabilities.We welcome applications from all interested individuals; however only those candidates selected for an interview will be contacted.

Job seekers with disabilities who require accommodation during the recruitment process or would like more details about accessibility should contact Bimbo Canada Accessibility at