Assistant Manager- Trade Marketing
Assistant Manager- Trade Marketing
Posted on :
05-04-2025
Employer Active
1 Vacancy
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Job Description
Job Title: BTL Campaign Manager
Key Responsibilities
BTL Campaign Planning and
- Responsible for planning managing resources and executing BTL campaigns aligned with regional and organizational goals within specified timelines and cost.
- Plan and manage all BTL activation for onground activations roadshows dealer meetups product demonstrations and other localized promotional activities across single/multiple branches in the assigned zone.
- Collaborate with the sales and marketing teams to design impactful campaigns tailored to the regions specific requirements.
Influencer Management
- Acquisitions and management of participating and nonparticipating influencers of the business.
Retailers/Trade Management
- Conduct activities related to retailers and trade including audits research net promoters score and visibility elements across multiple brands of the company.
- Conduct field visits to understand market trends consumer behavior and competitors activities.
Key
Requirements
Requirements:
Educational Qualifications
- Bachelors degree in Marketing Business Administration or a related field.
Work Experience
- 48 years of experience in BTL marketing brand activation or event management preferably in the building materials FMCG or related industries. Prior experience in south locations is preferred.
Skills and Competencies
- Role will involve multilocation travel.
- Prior experience in BTL Activation and Demand generation is preferred.
- Comfortable with data analysis and techfriendly.
- Proficiency in MS Office (Word Excel PowerPoint).
- Good interpersonal skills.
- Fluent in oral and written communication (Hindi English and Regional Language).
- Possession of a twowheeler and smartphone is mandatory.
- Ability to work collaboratively with internal and external stakeholders.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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