Senior Director Head of Brand Marketing Warcraft
Senior Director Head of Brand Marketing Warcraft
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$ 164800 - 304800
1 Vacancy
Job Description
Team Name:
Job Title:
Senior Director Head of Brand Marketing WarcraftRequisition ID:
R024882Job Description:
YOUR MISSION
Blizzard has been a leader in entertainment for over 30 years with millions of passionate fans globally. As our franchises expand into more realms so too must our social reach engagement and conversation. We are seeking a candidate who will lead the brand strategy for the entire Warcraft franchise redefining its genre and captivating players globally.
As the Senior Director Head of Brand Marketing for the Warcraft franchise you will be the driving force for strategy and across Brand Marketing across the entire Warcraft portfolio. This role will serve as a thought leader inside the organization playing a key part in redefining Warcrafts brand and connection with its community. They will lead and drive critical functions that will enable the game to acquire engage and delight players all over the world.
RESPONSIBILITIES
In order to achieve a level of continuous success and growth against the target outcomes the Senior Director of Brand Marketing will be responsible for the following:
- Oversee global brand and creative strategy for Warcraft.
- Create and oversee the marketing vision for the Warcraft franchise and bring it to life across consumer touchpoints prioritizing driving franchise DAU/MAU growth LTV and positive brand sentiment.
- Leverage data driven insights to power growth and fuel deep engagement analyze and activate the needs of core consumer and multigenerational segments including insight mining messaging and media planning to increase global awareness.
- Lead player centricity this role puts our players and communities at the center of everything we do. Rethink how the franchise player base is segmented and develop appropriate strategies including among others creative media and connections planning.
- Brand management develop global brand campaigns that engage players existing and lapsed improving perception driving retention and delivering win back. Use creative and brand executionoriented content to drive engagement.
- Directly manage and lead an organization of marketing professionals to achieve results from strategy development through successful .
- Serve as an inspiration for transformational change anticipate trends and provide stewardship of the business via innovative marketing strategies across a matrixed organization.
PLAYER PROFILE
The ideal candidate will have deep consumer marketing experience in the gaming entertainment or tech industries whether inhouse or at an agency. They have demonstrated strategic and creative prowess as well as business acumen. This position requires an expert in marketing who is a proactive selfstarter constantly looking to push the envelope with innovative and clever ideas to grow and delight global player communities. They will have expertise in all aspects of brand marketing and beyond.
Requirements
- 10 years of experience leading brand marketing demonstrated career progression and strong performance in roles of increasing responsibility
- Relevant industry experience that includes any combination of the following: bluechip consumer brands digital platforms consumer services entertainment streaming services consumercentric subscription models and/or gaming
- An understanding of and passion for pop culture is vital
- Demonstrated ability to deliver largescale campaigns to break into the Gen Z zeitgeist as well as to deeply understand the Warcraft community and uplevel our brand campaigns
- Exceptional strategic thinking mining player insights to deliver sharp positioning and creative platforms that unleash innovative and impactful work from all internal teams and external partners
- Experience shaping and shifting online communities and influencers driving massive earned media moments
- Led sizable marketing campaign and campaign roadmaps particularly in digital and social
- Talent magnet attracting and developing diversehigh caliber professionals builds a passionate and creative team culture
- Successfully captured market and consumer trends and translated to growth and share gains
- Track record of creative innovation delivering business growth
- An entrepreneurial spirit that knows how to navigate effectively within a multilayered corporate environment with a proven track record of maneuvering gracefully through change
- Inspiring communicator that galvanizes excitement across the organization to drive brand initiatives including senior leadership
- Sharp business acumen and demonstrated ability to lead investment of sizable brand budgets across multiple initiatives to deliver highest impact results
OUR WORLD
At Blizzard Entertainment we pour our hearts and souls into everything we create. Best known for iconic video game universes including Warcraft Overwatch Diablo and StarCraft weve been creating genredefining games for millions of players around the world for more than 30 years. Were on a quest: bring our dreams to life and craft the most epic entertainment experiencesever. Hard work iteration and polish go into the Blizzard secret recipe but the most important ingredients come from talented people who share our vision. If that sounds like you join us.
The videogame industry and therefore our business is fastpaced and will continue to evolve. As such the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion color national origin gender sexual orientation gender identity age marital status veteran status or disability status among other characteristics.
Rewards
We provide a suite of benefits that promote physical emotional and financial wellbeing for Every World weve got our employees covered! Subject to eligibility requirements the Company offers comprehensive benefits including:
- Medical dental vision health savings account or health reimbursement account healthcare spending accounts dependent care spending accounts life and AD&D insurance disability insurance;
- 401(k) with Company match tuition reimbursement charitable donation matching;
- Paid holidays and vacation paid sick time floating holidays compassion and bereavement leaves parental leave;
- Mental health & wellbeing programs fitness programs free and discounted games and a variety of other voluntary benefit programs like supplemental life & disability legal service ID protection rental insurance and others;
- If the Company requires that you move geographic locations for the job then you may also be eligible for relocation assistance.
Eligibility to participate in these benefits may vary for part time and temporary fulltime employees and interns with the Company. You can learn more by visiting the U.S. the standard base pay range for this role is $164800.00 $304800.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately your specific range and offer will be based on several factors including relevant experience performance and work location. Your Talent Professional can share this roles range details for your local geography during the hiring process. In addition to a competitive base pay employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates new hire compensation is negotiable.
Required Experience:
Exec
Employment Type
Full-Time
