Director of Digital Marketing - University Communications and Marketing
Director of Digital Marketing - University Communications and Marketing
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Job Description
Position Summary:
Lipscomb University is seeking a highly skilled Director of Digital Marketing to spearhead strategies and plans to enhance awareness foster potential student/parent engagement and drive revenue growth through an effective and robust digital marketing presence. With the primary focus on supporting Lipscomb Universitys enrollment goals and advancement efforts this role requires excellent leadership skills effective budget management and indepth knowledge of paid and unpaid digital advertising channels (Search Social Media Content Email and Display) digital tools and platforms. The Director of Digital Marketing will also serve as the lead for website management.
The ideal candidate will have a strong commitment to the Universitys mission vision and values.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies to promote the Universitys programs and initiatives.
- Manage university websites including content creation reporting integrations training best practices and SEO strategies.
- Oversee and maximize the results of inhouse and outsourced paid digital advertising campaigns.
- Lead inspire and develop a team of digital marketing professionals fostering a collaborative and highperformance work environment.
- Identifying and tapping into new growth opportunities optimizing marketing channels and aligning marketing efforts with Lipscombs strategic plan and growth goals.
- Leverage AI tools and technologies to enhance the performance of digital platforms and drive personalized marketing strategies.
- Use datadriven decisionmaking to develop clear and effective proposals and scope of work documents for digital marketing initiatives.
- Set up enhance and interpret tracking and reporting to optimize digital marketing performance and KPIs. Analyze and interpret data to provide actionable insights and improve ROI.
- Develop strategic direction goals plans indepth cycle reports and policies for digital marketing.
- Ensure all digital marketing activities adhere to the highest standards of ethics confidentiality and professionalism.
- Build and maintain strong relationships with digital marketing vendors and crosscampus partners. Communicate effectively with diverse constituencies presenting ideas data and best practices clearly and professionally.
- Demonstrate flexibility and adaptability in response to changing priorities and responsibilities.
- Oversee digital marketing budget and spend.
Required Experience:
- Management of complex websites including content management systems (preferably Drupal) and integrations (CRM systems analytics and tracking data privacy tools).
- Indepth knowledge of web content design usability SEO principles and best practices for optimal user experience.
- Extensive experience with digital marketing tools including Google Analytics Google Tag Manager Looker Studio (or similar) SEMrush (or similar) SuperMetrics (or similar) and VWO (or similar).
- Management of multichannel short and longterm inhouse and outsourced paid digital advertising campaigns.
- Supervisory and leadership experience.
- Navigating the evolving AI landscape and utilizing AI to enhance digital platform performance.
- Developing digital marketing strategies for websites and advertising campaigns crafting clear and effective proposals and scope of work documents.
- Setting up and interpreting tracking reporting dashboards and website analytics to optimize performance and KPIs.
- Proven expertise in communication and marketing principles with the ability to leverage technical tools for effective campaigns.
- Minimum 57 years of experience in a digital marketing leadership role.
- A bachelors degree in marketing digital marketing communications or a related field.
Required Skills:
- Highly collaborative and energetic with a commitment to ethics confidentiality and professionalism.
- Excellent organizational skills and attention to detail.
- Strong oral and written communication skills.
- Superior analytical skills for data interpretation and actionable insights to improve ROI.
- Resultsdriven capable of working well with diverse groups and building relationships.
- Excellent problemsolving abilities.
- Flexible and able to take on new responsibilities as priorities change.
- Comfortable shifting quickly between strategic and tactical work modes.
If you meet the requirements above and are passionate about digital marketing driving growth and innovation we encourage you to apply and join us in shaping the future of Lipscomb University.
Required Experience:
Director
Employment Type
Full-Time
