Senior Marketing Communications Manager
Senior Marketing Communications Manager
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Job Description
The Senior Marketing Communications Manager will lead the strategy development and of customer lifecycle communications driving engagement from onboarding through renewal. Overseeing a team of marketing managers this role is responsible for ensuring and applying a strategic and cohesive approach to customer touchpoints including transactional communications accountrelated messaging and promotional campaigns. The ideal candidate will collaborate crossfunctionally with GoToMarket Customer Experience and Product teams to drive alignment optimize messaging and continuously optimize and elevate the impact of lifecycle communications. This position is HYBRIDwith 3 days a week onsite.
Job Summary
- Customer Lifecycle Communications:Lead the strategy and of onboarding transactional and educational communications that reinforce brand value and improve customer engagement.
- Renewal and Retention Communications: Develop and implement datadriven renewal strategies personalized retention efforts and proactive churnprevention initiatives.
- Team Leadership: Manage team of marketing managers that supports the project management and of lifecycle communications projects and initiatives.
- NonCommodity Product and Service Communications: Customer programs additional products and promotions including paperless billing average billing and addons.
- Customer Experience & Service Communications: Oversee messaging related to production and billing issues or followups including missing documents overdrafts fulfillment. Support lifecycle survey development and feedback loops.
- Severe Weather and Crisis Communications: Oversee the management of urgent realtime communications related to severe weather events outages and other crises ensuring timely and clear customer updates
Minimum Requirements
- Bachelors degree in Marketing Communications Business or related field required.
- 7 years of experience in marketing communications project management brand management or related field.
- 2 years of experience managing a team of marketing managers or project managers.
Preferred Qualifications
- Experience building and implementing successful strategic customer marketing plans.
- Experience with the energy industry or services industry electricity cable internet etc..
Required Experience:
Manager
Employment Type
Full-Time
