Product Marketing Manager Copenhagen

By harnessing the power of technology and social behavior we have created a personalizationpowered communitydriven ecommerce platform with 70 million community members. Being a marketplace with merchants across the globe selling more than 500.000 different wines on our platform we should have something for everyones taste. We just need you to help us connect the dots.

Focus on Premium freetopaid ratio premium churn premium revenues downloads and signups

Reporting to our Chief Marketing Officer and located in our Copenhagen office you will join a marketing department with highly motivated colleagues across different marketing areas. We aim to show how effective marketing can be when we use the vast amount of data we have from our Vivino app and website.

We seek a dynamic and resultsdriven Product Marketing Manager to join our growing team. In this pivotal role youll be at the intersection of product marketing and commercial strategy driving the success of our premium and freemium user experiences. Youll be instrumental in crafting compelling product propositions unifying our marketing channels and ultimately driving revenue growth.

Furthermore you will be responsible for:

• Building a cohesive user experience that supports and strengthens the premium and freemium experience while balancing our commerce efforts
• Work crossfunctionally to tie together and coordinate product marketing commercial and engagement initiatives to support the overall marketing plan
• Develop and integrate our product proposition across platforms from a creative communicative viewpoint while taking a customercentric approach
• Work closely together with commercial leads to support expected revenue growth
• Connect our marketing channelsperformance marketing CRM/Push and web app experienceto create a unified platform experience
• Communicate our premium and freemium features to our users focusing on the relevance of the user journey while supporting our revenue targets

Product and feature strategy understanding and exceptional stakeholder management skills
While we prefer not to confine anyone within rigid categories we imagine you will thrive and succeed in this position if you can showcase your experience or aptitude for many aspects outlined below.

You are adaptable and open to change quickly adjusting to shifting priorities and new challenges. Curiosity drives you to dig deep gather insights and uncover valuable information to support sound decisionmaking. Highly motivated and goaloriented you consistently push toward achieving results and exceeding expectations. Analytical skills allow you to assess situations critically ensuring wellinformed strategic choices. Organized and methodical you approach tasks with a structured mindset creating efficiency and clarity in your work.

If this characterization and below experience levels ring true we look forward to hearing from you!

• Proven experience in digital brand ecommerce or marketplace platform environments with a strong understanding of brand and product positioning and growth marketing
  
• Demonstrated ability to develop and execute datadriven marketing campaigns and value propositions translating them into impactful consumer messaging across various digital channels (SoMe push CRM inapp)
  
• Experience in developing and implementing product gotomarket and feature strategies that drive user engagement and revenue growth with a proven track record of steering projects within budget and prioritizing initiatives based on ROI
  
• Exceptional skills in collaborating with crossfunctional teams (product tech finance marketing) and managing stakeholders with a strong understanding of digital product development and metrics
  
• Ability to adapt product strategies to a usercentric approach focusing on delivering exceptional customer experiences and managing diverse content formats (written visual and video)

Working at Vivino
Working at Vivino is challenging fun and rewarding. We have an incredible multicultural and international work culture where we take care of and look out for each other. We appreciate new ideas and encourage everyone to bring them to the table. We are not afraid to make mistakesas long as we take ownership learn from them and support each other in getting even better. We have much fun at our weekly Friday bar and Copenhagens social committee hosts regular events.

Who are we
TRUSTED BY MILLIONS TO DISCOVER AND BUY THE RIGHT WINE EVERY TIME

Vivino is the worlds largest online wine marketplace and most downloaded wine app powered by a community of millions. Vivinos unique wine shopping experience leverages community data to suggest personalized wine recommendations for each user. In addition to making wine discovery fun and effortless Vivino is the best place for wine drinkers to buy wine. The Vivino app is available for download on Android and Apple devices.

We are a fastpaced growing team with offices in San Francisco California and Copenhagen Denmark. We also have teams worldwide in the UK Netherlands Italy Spain Germany France Ireland Australia and Hong Kong.

Our team is passionate about our core purpose to empower people everywhere to enjoy wine to the fullest. We do that every day by building technology and leveraging data that puts the power back in the hands of the consumer. We do not see wine as a commodity but as an offering of a cultural experience that was once out of reach for many but is now open to everyone.

Our five core values are:

• Always Strive for Better
• Work Together
• Earn and Offer Trust
• Be Approachable
• Lead with Data

Commitment to diversity and inclusion
Vivino is an equal opportunity employer and prohibits unlawful discrimination based on race color religion gender sexual orientation gender identity or expression national origin or ancestry age disability marital status veteran status or other characteristics protected by applicable law.

Application deadline: April 13 2025