Senior Manager-Marketing
Senior Manager-Marketing
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Job Description
You Lead the Way. Weve Got Your Back.
With the right backing people and businesses have the power to progress in incredible ways. When you join Team Amex you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers communities and each other. Here youll learn and grow as we help you create a career journey thats unique and meaningful to you with benefits programs and flexibility that support you personally and professionally.
At American Express youll be recognized for your contributions leadership and impactevery colleague has the opportunity to share in the companys success. Together well win as a team striving to uphold our company values and powerful backing promise to provide the worlds best customer experience every day. And well do it with the utmost integrity and in an environment where everyone is seen heard and feels like they belong.
Join Team Amex and lets lead the way together.
As a part of the Enterprise Digital & Data Solutions team you will be responsible for developing world class digital products capabilities and marketing programs that support our global markets and help drive performance marketing growth.
In the role of Senior Manager: Paid Search Activation and Enablement you will be a part of the Enterprise Performance Marketing Enablement team responsible for delivering critical Paid Search channel marketing capabilities campaigns and innovation. This team plays a significant part in delivering on revenuedriving business outcomes.
A successful candidate will have experience across both activation and innovation in Paid Search. This is an exciting opportunity to join a global team of experts while also gaining exposure to many marketing channels and teams across the business.
How will you make an impact in this role
- End to end ownership of PPC campaign . Measured against the achievement of targets with focus on improving key metrics throughout the funnel.
- Lead and develop team of 23 PPC subject matter experts responsible for daytoday program activation
- Ownership of SEM strategy including innovation of campaign structures keyword management bidding strategies ad copy creation
- Partner closely with Channel Analytics and Marketing teams on development of a robust testing program and customercentric approach to incrementally improve performance and scale of program
- Work in close partnership with marketing team to develop search roadmaps that support both marketing priorities and channel best practices
- Regularly monitoring and analyzing performance making use of analytical data and insights available to make strategic business recommendations via close partnership with Channel Analytics counterparts
- Regularly presenting strategies plans and channel performance to senior stakeholders in marketing team and other central teams
- Building strong partnership with Product teams CXO teams and external agency partners to ensure our channel program considers the entire prospect journey and is optimized accordingly
- Monitoring internal and external digital trends and technologies to continually improve the program and maintain competitive advantage
Minimum Qualifications
- Proven track record of delivering results and project management leading projects from conception through implementation
- 4 years experience paid search activation specifically with Google and Bing
- Google Adwards Certification
- Experience leading a team
- Proven track record of building relationships with internal and external partners
- Skilled at clear concise communication
- Experience managing large budgets in a targetdriven environment
- Detailoriented with solid organizational and timemanagement skills
- Strategic selfstarter who is comfortable navigating white space
- An understanding of the wider digital marketing landscape
- Bachelors Degree
We back our colleagues and their loved ones with benefits and programs that support their holistic wellbeing. That means we prioritize their physical financial and mental health through each stage of life. Benefits include:
- Competitive base salaries
- Bonus incentives
- Support for financialwellbeing and retirement
- Comprehensive medical dental vision life insurance and disability benefits (depending on location)
- Flexible working model with hybrid onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global onsite wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check subject to applicable laws and regulations.
Required Experience:
Senior Manager
Employment Type
Full-Time
