Senior Customer Marketing Manager

At Anaplan we are a team of innovators who are focused on optimizing business decisionmaking through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers success and to our Winning Culture.

Our customers rank among the whos who in the Fortune 50. CocaCola LinkedIn Adobe LVMH and Bayer are just a few of the 2400 global companies that rely on our bestinclass platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas we behave like leaders regardless of title we are committed to achieving ambitious goals and we have fun celebrating our wins.

Supported by operating principles of being strategyled valuesbased and disciplined in youll be inspired connected developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!

We are seeking a selfmotivated collaborative Senior Customer Marketing Manager ideally in Miami or the East Coast to contribute as a strategic stakeholder on our customer marketing team. In this role you will lead the development and optimization of our customer marketing campaigns designed to drive customer retention expansion and engagement across our solution portfolios. You will work crossfunctionally with Customer Success Solutions and Product Marketing Sales and Product teams to create impactful campaigns for our customers.

Your Impact

• Develop and execute customer marketing campaigns to increase customer retention and expansion with product adoption renewals upsells and customer engagement.
• Support new product and app launches by creating targeted activation plans for customers.
• Collaborate crossfunctionally with Customer Success Sales and Solutions Marketing to identify key customer audiences and target message.
• Create comprehensive marketing plans that align with both business objectives and customer lifecycle stages.
• Work closely with Demand Generation to ensure campaigns are cohesive and integrated across both prospect and customer audiences.
• Manage the endtoend campaign including planning timelines content creation enablement and performance reporting.
• Oversee campaign performance and continuously optimize based on data A/B testing and customer feedback.

Qualifications:

• Bachelors degree in marketing business communications or a related field.
• Experience in B2B enterprise SaaS customer marketing demand generation customer success or similar role.
• Proven track record in creating and executing strategic marketing campaigns that drive customer success and revenue growth.
• Strong written and verbal communication skills with the ability to lead crossfunctionally.
• Proactive and selfmotivated eager to take initiative and driven by a passion for helping others gain clarity and understanding.
• Ability to think strategically handle multiple projects simultaneously and work under pressure in a fastpaced environment.

#LIRemote

Our Commitment to Diversity Equity Inclusionand Belonging

Build your career in a place that thrives on diversity equity inclusion and belonging. We believe in a hiring and working environment where all people are respected and valued regardless of gender identity or expression sexual orientation religion ethnicity age neurodiversity disability status citizenship or any other aspect which makes people unique. We hire you for who you are and we want you to bring your authentic self to work every day!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process perform essential job functions and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.

Fraud Recruitment Disclaimer

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals mainly through telephone calls emails and correspondence claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.

Anaplan does not:

• Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
• Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication.

All emails from Anaplan would come from an @anaplan email address. Should you have any doubts about the authenticity of an email letter or telephone communication purportedly from for or on behalf of Anaplan please send an email to before taking any further action in relation to the correspondence.