Senior Product Marketing Manager SoFi Plus
Senior Product Marketing Manager SoFi Plus
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
The role
Were looking for an experienced and strategic Product Marketing Manager to own the positioning messaging and gotomarket strategy for SoFi Plus our premium membership offering. In this role youll craft and execute marketing strategies that drive adoption engagement and retention of SoFi Plus ensuring our members recognize and experience its full value.
You will leverage deep customer and market insights to create compelling narratives that differentiate SoFi Plus and drive growth. This is a highly crossfunctional role that requires collaboration across marketing product finance and data teams to deliver breakthrough campaigns and optimize the customer experience.
What youll do
- Define & Evolve SoFi Plus Positioning & Value Proposition: Develop and refine the positioning messaging and competitive differentiation of SoFi Plus to maximize its appeal and adoption.
- Lead the GotoMarket Strategy: Partner with product marketing and creative teams to launch and scale SoFi Plus ensuring our members understand the benefits of the program.
- Drive Customer Acquisition & Retention: Work closely with channel marketing teams to develop integrated campaigns that increase SoFi Plus enrollment and engagement.
- Conduct Member & Market Research: Lead quantitative and qualitative research to uncover customer needs motivations and barriers to adoption. Translate these insights into marketing strategies.
- Optimize the Member Journey: Collaborate with Product and Growth teams to remove friction points improve conversion and create a seamless experience across the SoFi ecosystem.
- Measure & Report Impact: Define and track key performance metrics ensuring marketing efforts are driving measurable impact on adoption engagement and retention.
- Stay Ahead of Market Trends: Monitor the competitive landscape and industry trends leveraging insights to continually refine our strategy.
What youll need:
- 8 years of relevant marketing experience preferably in consumer product marketing or growth marketing with revenue responsibility.
- Proven expertise in fintech banking or subscriptionbased services with a deep understanding of customer acquisition and engagement strategies.
- Strategic thinker with a bias for able to craft highlevel strategy while rolling up sleeves to execute.
- Experience with customer research and insightstranslating data into actionable marketing strategies.
- Strong analytical mindset comfortable with datadriven decisionmaking.
- Excellent storytelling skillsable to craft compelling narratives that drive action.
- Crossfunctional leadership experiencecomfortable working with diverse teams across product marketing finance and other business units.
- Bachelors degree required; Masters degree in Marketing Business or a related field is a plus.
Required Experience:
Manager
Employment Type
Full Time
