Programmatic Enablement Optimization Analyst

About the Team

The Revenue Operations team aims to align advertising sales marketing and client services to maximize yield drive ad revenue growth and enhance efficiency within an organization. It involves a blend of strategic planning data analysis system/tools utilization and partnerships to optimize the monetization of advertising inventory.

About the role

The Inventory Optimization team owns the processes and analytics to maximize the value of Rokus ad platform. This position sits within the Inventory Enablement and Optimization team which works closely with Client Services Business Development Sales and Product to drive yield optimization forecasting and build systems & processes for advertising campaigns. This role is focused on Rokus programmatic business presenting the ideal candidate with an opportunity to take part in fast growing revenue stream at Roku.

An Analyst should not only have strong analytical skills but also excellent communication capabilities and a solutionsoriented mindset. The ideal candidate must be able to balance daytoday responsibilities and longterm strategic projects within a fastpaced environment. They should be a selfstarter and comfortable recommending solutions in an ambiguous environment with guidance. The position will report to the Sr Manager Inventory Enablement and Optimization and is based in New York.

For New York Only The estimated annual salary for this position is between $94000 and $142000 annually.

Compensation packages are based on factors unique to each candidate including but not limited to skill set certifications and specific geographical location.

This role is eligible for health insurance equity awards life insurance disability benefits parental leave wellness benefits and paid time off.

What youll be doing

• Develop and maintain a strong understanding of Rokus programmatic ad ecosystem Rokus partners how theyre integrated and suggest updates to our integration based on analysis to increase yield.
• Help drive analysis of our programmatic stack from the bid level to impressions along with spend patterns to ensure the health and yield from each partner and keep stakeholders informed of any trends.
• Facilitate troubleshooting by identifying and utilizing reports that raise issues quickly and efficiently.
• Leverage Rokus Big Data to produce actionable reporting for the programmatic business while automating routine analysis where possible.
• Work closely with Product Management to develop proprietary tools that address inventory management challenges across both direct and programmatic transaction types.
• Collaborate with crossfunctional teams including Sales Ad Operations and Finance to align programmatic strategies with broader business objectives.
• Monitor and analyze KPIs for programmatic campaigns providing regular updates and actionable recommendations for optimizations.
• Communicate findings and insights to stakeholders through dashboards presentations and adhoc reports.
• Stay informed of industry trends and competitive developments to identify opportunities for growth and innovation.

Were excited if you have

• 4 years of experience in digital advertising in an programmatic yield or data analytics role.
• Excellent written and verbal communication skills and the ability to take complicated subject matter and communicate clearly and effectively for any audience.
• Familiarity with the ad tech terminology and landscape including prior experience working with DSPs SSPs ad servers and DMPs. Experience with OTT/CTV a plus.
• Excellent command of Excel understanding of SQL (or willingness to learn) and working with large datasets.
• Experience creating reports with data visualization platform like Tableau Looker etc.
• Analytical project management and detailoriented personality.
• Selfstarter comfortable working autonomously in fastpaced growing environment.

#LIHR2

Required Experience:

IC