Associate Director Analytics Media
Associate Director Analytics Media
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$ 94000 - 152375
1 Vacancy
Job Description
Job Description:
The Associate Director of Analytics leads the development of data driven solutions for clients including report automation analysis and insight with the objective of optimizing the performance of media initiatives. You will report to the Senior Director Analytics to manage data and insight delivery processes drive innovation and ensure all around team success.
You will understand measurement principles ranging from oversight of daily tasks (KPI development measurement planning recurring monthly reports etc. to acting as a consultant on strategic recommendations with sweeping effects like MultiTouch Attribution models and CrossDevice measurement and mapping.
You will oversee our automotive clients business which includes team leadership project management storytelling insights and analytics solution development.You will have the passion and ability to mine data to answer complex questions that help our clients achieve their business objectives. This is a remote role (EST) with a preference for Detroit location.
Responsibilities Include:
- Develop and oversee endtoend media measurement strategies aligning them with client goals.
- Implement comprehensive solutions to assess campaign performance including brand lift studies and cross channel attribution methodologies.
- Provide actionable recommendations to optimize media investment across traditional and digital channels.
- Lead meetings with product owners and key stakeholders to present explain in detail and defend media performance results KPIs optimization strategies and tactical POVs
- You will work with our teams including media planning account management and data engineering to ensure cohesive integration of analytics into broader strategies.
- Mentor junior analytics team members encouraging a culture of innovation and learning.
- Lead and have handson participation with the development of tools dashboards and techniques to optimize media performance to promote brand consideration and performance of key marketing activities
- Can set up and implement appropriate testing scenarios to determine essential insights and answers to key questions
- Test and evaluate new tools technology and understand how they can fit into the existinginfrastructure
- Use data visualization tools such as Tableau or similar platforms to create clear visually compelling dashboards and presentations.
- Keep uptodate with the latest trends in media research consumer insights communications and technology understand their impact on metrics/measurement and know how to work with leadership to address these in advance
Education/Experience:
- Bachelors Degree with a concentration in advertising/marketing business engineering or statistics/mathematics
- 6 yrs experience as a digital media specialist in analytics media planning consumer research account planning marketing or media research
- Advanced knowledge of digital media analytics principles and experience with major analytics solutions and dashboard/data visualization tools
- Understanding of A/B and MultiVariant testing methodologies and measurement strategies associated with performance optimization
- Project management experience across teams with multiple stakeholders and a very clear understanding of working with departments (technology creative UX media planning media investment programmatic media) to understand client priorities and overall strategic considerations
The annual salary range for this position is $94000$152375. Placement within the salary range is based on a variety of factors including relevant experience knowledge skills and other factors permitted by law.
Benefits available with this position include:
Medical vision and dental insurance
Life insurance
Shortterm and longterm disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave and
Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits including but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act in accordance with its plans and policies. For further details regarding Dentsu benefits please visit www.dentsubenefitsplus.To begin the application process please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis and qualified candidates will be contacted for next steps.
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Location:
DetroitBrand:
Dentsu MediaTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race color national origin sex sexual orientation gender identity age pregnancy childbirth or related medical conditions ancestry physical or mental disability marital status political affiliation religious practices and observances citizenship status genetic information veteran status or any other basis protected under applicable federal state or local law.
Dentsu is committed to providing reasonable accommodation to among others individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us please send an email toby clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.
Required Experience:
Director
Employment Type
Full-Time
