Director of Digital Marketing
Director of Digital Marketing
Posted on :
15-03-2025
Employer Active
1 Vacancy
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Job Description
Aventon is the first ebike company designed for the real world. Producing versatile and inclusive products we believe every ride is an opportunity for you to change how you experience the world. Our team of passionate creators outofthebox thinkers and gogetters strive to inspire people to get moving and discover the joy that comes through motion.
We are ecstatic over your interest in the global innovative and electricallycharged change that is Aventon.
The Role:
As the Director of Digital Marketing you will lead and execute the growth strategy across performance marketing and ecommerce to drive sustainable datadriven growth across the entire customer journey. From increasing brand awareness to driving conversions and retaining customers your work will be central to scaling the business. You will be responsible for developing and managing marketing strategies executing GTM (GotoMarket) plans for product launches and campaigns and optimizing the digital marketing budget to achieve sales and revenue goals. In this role you will also oversee the management of a large crossfunctional team working closely with internal teams and external agencies to create highperforming campaigns. Your work will directly impact the brands visibility customer acquisition and longterm growth.
Please note this role requires working onsite at our headquarters in Brea California.
Responsibilities:
- Lead the development and of performance marketing strategies ensuring datadriven decisionmaking throughout all aspects of digital marketing from brand awareness to acquisition and retention.
- Define and implement GTM strategies for new product launches promotions and marketing campaigns ensuring alignment with overall business objectives and maximizing reach and engagement.
- Manage the digital marketing budget making datadriven decisions to allocate resources efficiently across channels optimize spend and maximize ROI while achieving customer acquisition sales and revenue targets.
- Use data analytics to continuously monitor measure and optimize campaign performance across all channels identifying trends and adjusting strategies to improve conversions and increase traffic quality.
- Collaborate with branding teams to enhance brand awareness and improve customer loyalty leveraging data insights to refine the brands market position and drive measurable improvements in performance.
- Oversee the development and of marketing campaigns that improve DTC ecommerce performance focusing on traffic acquisition user experience conversion rate optimization and customer lifetime value (LTV).
- Stay uptodate with industry trends emerging technologies and best practices in growth marketing applying this knowledge to maintain a competitive edge and refine strategies.
- Lead and manage a large crossfunctional digital marketing team ensuring alignment with performance goals fostering a culture of collaboration innovation and continuous improvement. Mentor and develop team members to ensure high performance and growth.
- Foster crossfunctional collaboration with product CX B2B and web development teams to drive a unified seamless marketing strategy that enhances DTC ecommerce performance.
- Ensure all marketing initiatives are aligned with business objectives and key performance indicators (KPIs) holding teams accountable for achieving performance targets.
Qualifications:
- Bachelors degree in Marketing Business or a related field (Masters degree preferred).
- 7 years of experience in growth marketing with a strong focus on performance marketing ecommerce and datadriven decisionmaking.
- Proven track record in driving DTC ecommerce growth optimizing traffic improving conversion rates and achieving sales/revenue targets.
- With experience in managing digital storefronts optimizing user experiences and integrating marketing campaigns to drive growth.
- Strong background in budget management with the ability to make datadriven decisions for effective resource allocation ensuring ROI and growth.
- Excellent data analytics skills proficient in tools such as Google Analytics Google Ads SEO email marketing and SMS platforms to continually optimize campaign performance and drive insights.
- Experience in defining and executing GTM strategies for product launches promotions and overall marketing plans.
- Strong leadership and team management skills with experience leading large crossfunctional teams and agencies. Proven ability to mentor and inspire team members driving a highperforming resultsoriented team culture.
- Ability to communicate clearly and effectively with senior leadership and crossfunctional teams providing actionable insights and performance reports.
Keys to Success:
- DATA DRIVEN you thrive on data and use it to guide your decision making recommendations and priorities.
- NIMBLE you can work in ambiguity and are committed to helping Aventon level up. You can shift perspectives priorities and deadlines.
- RESILIENT you dont shy away from a challenge and take every opportunity to learn and grow. Youre accountable can admit when youre wrong and can come back to the table after a hard day to keep working toward our desired future.
- SOLUTIONS ORIENTED / SOLUTIONIZED you can identify the problem and find a solution for it. You strive for continuous improvement and arent afraid to speak up about what is working and what isnt.
- ENGAGED you love the work love the product and believe in the mission.
$180000 $250000 a year
EQUAL EMPLOYMENT OPPORTUNITY:
Ride Aventon Inc. (the Company or Aventon) is proud to be an Equal Opportunity employer. We do not discriminate based on race religion color national origin sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal state and local laws. Aventon is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability please email our Human Resources Department at
This job description may not be inclusive of all assigned duties responsibilities or aspects of the job described and may be amended at any time at the sole discretion of the Employer.
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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