Content Development Specialist - 2 Year Contract

Role type: Contract

Reporting To: Design Lead
Location: Canada (Remote)

Welcome to Normative

At Normative we are committed to solving valuable problems through humancentered design consulting. Our team operates at the intersection of strategy product design and technology helping organizations navigate complexity and drive meaningful innovation.

We believe that exceptional design comes from true partnerships where collaboration is built on transparency trust and shared ownership. Our expertise in specialized problemsolving enables us to tackle hard challenges leveraging deep domain knowledge and a userfirst mindset.

If you thrive in ambiguous and complex environments seek to design for real impact and believe in the power of collaboration and innovation Normative is the right place for you.

About This Role

We are seeking a Content Development Specialist with expertise in content strategy and copywriting to support a highimpact digital modernization project for government services. This role is critical in developing and maintaining content strategies for complex information architectures improving service clarity and managing enterpriselevel copy across digital platforms. You will work closely with UX designers product teams and developers to craft clear accessible and effective content for government services.

If you have a strong background in content strategy experience working with government services and expertise in enterprise CMSdriven content management wed love to hear from you!

Work Eligibility & Location

This role requires candidates to be located in Canada and eligible to work in Canada. While we are fully remote and offer flexibility in working hours there will be times when availability during 7:30am3:30pm PST / 8:30am4:30pm MST / 10:30am6:30pm EST is required to align with team collaboration and project needs.

What youll do

• Develop and implement content and content strategies for government digital services ensuring clarity consistency and accessibility across all content.
• Write and refine content for enterprise websites web applications and service platforms aligning with user needs and service goals.
• Create and manage structured content models that work within enterprise content management systems (CMS).
• Ensure content governance and workflow processes to maintain content quality versioning and compliance with government standards.
• Collaborate with UX designers and product teams to integrate content seamlessly into user experiences.
• Design and maintain content taxonomies metadata and tagging structures to support findability and searchability.
• Audit analyze and optimize existing content based on user research analytics and best practices.
• Develop reusable content templates and modular content approaches to improve efficiency and scalability.
• Ensure compliance with accessibility standards (WCAG 2.1 and plain language principles.
• Work collaboratively in Agile teams participating in sprints iterative content development processes and project activities including usability testing.
• Work within a design system to ensure consistency in design and user experience.

What youll bring

• 5 years of experience in content strategy copywriting or content development ideally within government or enterprise environments.
• Experience developing and managing content strategies for largescale digital platforms.
• Expertise in structured content content modeling and CMSdriven content management systems.
• Strong copywriting and content design skills with a focus on clarity accessibility and user needs.
• Knowledge of information architecture principles metadata strategies and structured content frameworks.
• Understanding of accessibility (WCAG 2.1 usability and plain language best practices.
• Experience delivering exceptional user experiences in multi disciplinary teams that apply UX design service design design thinking or humancentered design approaches.
• Ability to collaborate in a crossfunctional space across design product and development teams and nontechnical stakeholder groups.
• Experience with content audits gap analysis and content performance measurement using analytics tools.
• Strong verbal and written communication skills with the ability to translate complex information into simple userfriendly content.
• Experience working in Agile environments participating in sprint cycles and iterative content development.

Working at Normative

At Normative we offer a place where curious driven people can do the best work of their careers in an environment built for autonomy mastery and impact.

We are a fully remote highly collaborative team designed to support independent thinkers who thrive in complexity ambiguity and highaccountability environments.

We take on hard problems that matter spanning strategy UX service design and technology. You wont just execute youll shape solutions drive impact and push boundaries.

We operate with high trust and high accountability. You own your work manage your time and contribute at a high level without micromanagement. We stay connected through deliberate collaboration a welldefined organizational cadence and shared rituals.

We expect ownership directness and bravery but we also value introspection creativity and a positive mindset. We push for excellence while fostering continuous learning and growth.

We invest in our team with fair clearly defined salary ranges meaningful career growth opportunities and a commitment to wellbeing. We support professional development sustainable ways of working and longterm success for both our people and our company.

Accommodations and Accessibility

Normative provides employment accommodations during recruitment. Should you require accommodation please indicate this on your application and well work to meet your needs. For further questions on accessibility reach out to us at .

Inclusion

At Normative we aim to foster an environment where everyone feels included and valued. Diversity inclusion and belonging are core to our daily work and help us reach our mission of building trust in technology. We strongly encourage applications from Indigenous peoples racialized people people with disabilities gender and sexually diverse communities and people with intersectional identities.