Brand Growth Principal
Brand Growth Principal
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Job Description
dunnhumby is the global leader in Customer Data Science empowering businesses everywhere to compete and thrive in the modern datadriven economy. We always put the Customer First.
Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail one of the worlds most competitive markets with a deluge of multidimensional data dunnhumby today enables businesses all over the world across industries to be Customer First.
dunnhumby employs nearly 2500 experts in offices throughout Europe Asia Africa and the Americas working for transformative iconic brands such as Tesco CocaCola Meijer Procter & Gamble and Metro.
As part of our an ambitious growth strategy one of our key priorities is to build a new business focused on helping CMOs and other marketing leaders identify new sources of demand build compelling brands and activate with precision. Well bring together our unparalleled data and science with new data sets and capabilities to create scalable technologyenabled solutions to serve both established brands leaders and emerging insurgents.
Were looking for an energetic and creative senior leader to be a Brand Growth Manager to help to shape and grow this exciting start up. Working alongside the Director Consumer Driven Growth you will be responsible for building and sustaining client demand. This will encompass initiating and building relationships with CPG marketing leaders and driving a programme of awareness raising and credibility building to create market interest.
In addition to this were a small team in startup phase and you will be expected to use your expertise in the consumer goods industry to shape our strategy and our evolving set of solutions
What youll be working on
Be the commercial driver of the new business. Work with the Director Consumer Driven Growth to agree and deliver a multiyear revenue growth plan. Define a profitable commercial framework for each solution
Be the relationship engine. Identify and prioritise key purchasers and influencers in consumer goods companies. Build and maintain relationships with these key people. Manage a team of client success leads to ensure satisfaction through daytoday delivery
Keep us focused on current and evolving client needs. Understand the needs of our target clients and engage them around our most appropriate solutions. Drive penetration of new solutions tailor specific offers as required and drive a plan to scale solutions within and across clients. Identify emerging and unmet client needs and feed them back to the CPG solutions team to fuel ongoing innovation
Create an external voice for our business. Drive a plan to drive awareness and credibility of the new CPG offer through a programme of IP external events and publications
Using industry knowledge and client feedback to input to the continual evolution of pour strategy and product roadmap
What we expect from you
You will have a thorough understanding of the consumer goods industry gained with a manufacturer or with an agency ideally with a focus on marketing. You will have a passion for the power of data and insight to drive better decisions youll care about seeing clients actand deliver better results
You will have the ambition to build a new business from idea stage. You will understand how to make the tricky transition from an idea to a live business.
We need someone who has a relentless focus on identifying purchasers and influencers and finding ways to reach them through internal and external networks. You will need the credibility to engage with C Suite leaders to think on your feet and shape solutions from within our toolkit. You will have the experience and creativity to present as a thought leader.
You will be a sounding board and thought partner for the BU lead in continuing to shape IP and solutions. You have a restless imagination and enjoy debate around new ideas. We need someone who takes ideas and thinks how do we make this bigger
What you can expect from us
We wont just meet your expectations. Well defy them. So youll enjoy the comprehensive rewards package youd expect from a leading technology company. But also a degree of personal flexibility you might not expect. Plus thoughtful perks like flexible working hours and your birthday off.
Youll also benefit from an investment in cuttingedge technology that reflects our global ambition. But with a nimble smallbusiness feel that gives you the freedom to play experiment and learn.
And we dont just talk about diversity and inclusion. We live it every day with thriving networks including dh Gender Equality Network dh Proud dh Family dh One and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you. For an informal and confidential chat please contact to discuss how we can meet your needs.
Our approach to Flexible Working
At dunnhumby we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.
We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others so if this is important to you please raise this with your recruiter as we are open to discussing agile working opportunities during the hiring process.
For further information about how we collect and use your personal information please see our Privacy Notice which can be found (here)
Employment Type
Full Time
