CRM Marketing Manager
CRM Marketing Manager
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Job Description
Company Website Ad:
Balsam Brands Inc. seeks CRM Marketing Manager. Worksite: 999 W Main Street Suite 1000 Boise ID 83702. Offered wage of $146640 per year. Must put job code REF1290T on resume and cover letter.
DUTIES AND RESPONSIBILITIES
Responsible for enhancing companys lifecycle marketing programs in the quest to make the customer experience best in class within the marketplace. Oversee the catalog and email teams make sure that tasks and projects are delivered on time and accurately and help develop and nurture their career path at company. Assist in the development and management of our catalog and email calendars across a portfolio of brands and help analyze catalog and email results identify weaknesses and help develop solutions on how to optimize campaigns going forward. Collaborate on crossfunctional projects and present learnings to brand leads and various cross functional team members. Management of a team including (but not limited to): reporting on status of different team member deliverables and KPIs hosting team meetings; conducting 1:1s with direct reports. Lead CRM team members in planning managing and executing catalog direct mail and email marketing campaigns. Light email development and troubleshooting. Create email segmentations schedule email sends and calendar campaigns. Coordinate with brand and channel leads to align on goals campaign strategy messaging and timing. Reports on email results when needed for Brand leads and for business reviews. Manage agency relationships. Guide CRM and crossfunctional team members in completing various roadmap projects. Develops functional marketing budgets and understands how role and function tie to financial goals of company. Stay on top of industry trends best practices technologies and competitive landscape to share with various team members. Ability to adapt to a rapidly changing environment.
REQUIRED EDUCATION AND EXPERIENCE
- Minimum Education: Bachelors Degree in Marketing Business Communications Journalism or Advertising.
- Minimum Experience: 3 years relevant digital marketing experience with managing a team marketing eCommerce and experience in interpretating data with tools such as Google Analytics Excel and Power BI.
- Alternative Requirement: 5 years relevant digital marketing experience with managing a team marketing eCommerce and experience in interpretating data with tools such as Google Analytics Excel and Power BI.
Additional Information :
All your information will be kept confidential according to EEO guidelines.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
