Associate Director Media Planning B2B
Associate Director Media Planning B2B
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$ 68000 - 110400
1 Vacancy
Job Description
Job Description:
We are looking for an Associate Director of Media Planning. You will set the working style for the planning team lead the strategic direction and serve as a partner for our clients. The expectation of the Associate Director is to be a leader and an expert on the daily client business and within the agency. You will demonstrate a working knowledge of the media space for both digital and traditional channels and available media research. You will also identify business opportunities and solutions.
You set the tone for how the account is managed by assuring focus on important client goals and delivering appropriate resources while maintaining profitability. Experience seeing media plans come to life is essential. Experience in media planning for a complex account or a B2B account at a media agency is important as is prior experience handling media planning for niche audiences. You will report to the Group Director of Planning who oversees our clientagency relationship for the account. This role is hybrid and based in Austin Texas.
Responsibilities:
Provide and guide strategic input for all media plans internally and externally
Accountable for media plan output accuracy and overall excellence
Demonstrate ability to use resources (syndicated proprietary analyst data) to help guide clients marketing goals and apply to recommendations
Work with activation department leads (programmatic social search content among others) to outline appropriate processes and timelines
Understand and adopt new techniques and technologies that are relevant for clients media strategies
Be the central contact across investment strategy and analytics teams
Build trusting collaborative relationships with clients at appropriate levels
Represent the clients point of view when reviewing work use this perspective when providing feedback to team and presenting to client
Ability to work with large teams directly and indirectly with junior talent and internally across departments
Provide and discuss industry information on media markets and related dynamics
Construct and deliver accurate honest performance management documents
Qualifications
6 years of integrated media planning experience on a large B2B or nuanced account
Experience developing tactical campaigns for both traditional & digital channels
Experience managing a team of planners
Knowledge of current trends and innovations in media and culture
Knowledge of insights tools such as MRI and Simmons and tools like Nielsen Ad Intel and/or Kantar Stradegy
Experience with MediaTools and buying platforms such as DDS MediaOcean HudsonMX
Understanding of DCM and other digital media related tools (comScore eMarketer Forrester)
#LIJK1 #LIHybrid
The annual salary range for this position is $68000$110400. Placement within the salary range is based on a variety of factors including relevant experience knowledge skills and other factors permitted by law. Benefits available with this position include:
Medical vision and dental insurance
Life insurance
Shortterm and longterm disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Dentsu also complies with applicable state and local laws regarding employee leave benefits including but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act in accordance with its plans and policies. For further details regarding Dentsu benefits please visit www.dentsubenefitsplus.
Location:
AustinBrand:
IprospectTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race color national origin sex sexual orientation gender identity age pregnancy childbirth or related medical conditions ancestry physical or mental disability marital status political affiliation religious practices and observances citizenship status genetic information veteran status or any other basis protected under applicable federal state or local law.
Dentsu is committed to providing reasonable accommodation to among others individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us please send an email toby clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.
Required Experience:
Director
Employment Type
Full-Time
