Senior Product Marketing Manager
Senior Product Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
See yourself at Twilio
Join the team as Twilio.orgs next Sr. Manager Product Marketing.
Who we are
Twilio powers realtime business communications and data solutions that help companies and developers worldwide build better applications and customer experiences.
Although were headquartered in San Francisco we have presence throughout South America Europe Asia and Australia. Were on a journey to becoming a global company that actively opposes racism and all forms of oppression and bias. At Twilio we supportdiversity equity & inclusion wherever we do business.
About the job
This position is needed to play a key role in expanding Twilios footprint with social impact organizations helping more of them use Twilios digital communication tools to reach the people they serve. Twilio exists to bring the power of Twilios Customer Engagement Platform to organizations advancing social good from nonprofits and NGOs to universities hospitals and local governments.
This role requires crossfunctional collaboration across business units to support Twilio.orgs product marketing needs focusing on key verticals: Healthcare Higher Education Public Sector and Humanitarian Action. Additionally this position will drive the development of key customer insights value proposition messaging creation and content strategy. Finally this role will serve as an organizational champion and thought leader representing Twilio in external communications including webinars event panels customer roundtables as well as internal events and panels to advocate for twilio.orgs social impact mission and priorities.
Responsibilities
In this role youll:
- Establish yourself as THE customer and product thought leader for the audiences we target and represent Twilio across external and internal communications including events & conferences webinars blogs thought leadership pieces etc.
- Understand key customer insights and the industry landscape such as the business processes industry trends key issues and personas.
- Develop customer value propositions by vertical including deep persona analysis alignment to Twilio.orgs key differentiators value proposition creation and supporting messaging aligned to Twilios corporate strategy/positioning and Twilio.orgs mission/vision.
- Lead the creation of key content assets across the marketing funnel to build awareness drive consideration and influence conversion including white papers webinars reports infographics explainer videos demos battle cards pitch decks internal presentations etc. Translate our solutions initiatives into actionable programs to help fuel the sales pipeline close deals and deliver growth.
- Develop effective sales training materials and operationalize enablement in partnership with the corporate enablement team making it easy for sales to understand our product offerings key positioning and marketing efforts.
- Build consensus alignment and engagement across Campaigns Brand Product Marketing Product Management Sales Pricing Strategy and Customer Success
Qualifications
Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries and we encourage everyone who meets the required qualifications to apply. While having desired qualifications make for a strong candidate we encourage applicants with alternative experiences to also apply. If your career is just starting or hasnt followed a traditional path dont let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
Required:
- You have 68 years of Product Marketing Industry Marketing or GoToMarket background.
- Specifically you have global experience within the CPaaS (Customer Platform as a Service) or related SaaS industries
- Strong communication skills both written and verbal including live and virtual meetings slide decks etc. and have demonstrated a strong engaging presence across multiple forms of communications.
- You are a strategic thinkeryou like to build a deep domain expertise through primary and secondary research and can apply that research to develop positioning thought leadership and marketing campaigns.
- You know how to turn data into a story. You know how to turn a story into a presentation. You are able to clearly articulate complex concepts to leave a lasting impression.
- You know how to enable and educate internal audiences to drive meaningful and actionable content.
- You can jump right in and get things done with limited assistance and direction.
- Savvy at developing good working relationships with crossfunctional teams and aligning with global stakeholders.
- Interest in using your skills to create positive social impact and preferably have some volunteer or professional experience with the social impact sector.
Desired:
- Youve worked with technology products that target developers with cloudbased services or API solutions.
- You understand and have experience in the global market around programmable communications or related technologies.
- You have a good understanding of Twilios value proposition and the apps that have already been built. You can build a Twilio app yourself.
Location
This role will be remote and located in British Columbia Alberta or Ontario Canada.
Travel
We prioritize connection and opportunities to build relationships with our customers and each other. For this role you may be required to travel occasionally to participate in project or team inperson meetings.
What We Offer
There are many benefits to working at Twilio including in addition to competitive pay things like generous timeoff ample parental and wellness leave healthcare a retirement savings program and much more. Offerings vary by location.
Twilio thinks big. Do you
We like to solve problems take initiative pitch in when needed and are always up for trying new things. Thats why we seek out colleagues who embody our values something we call Twilio Magic. Additionally we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.
So if youre ready to unleash your full potential do your best work and be the best version of yourself apply now!
If this role isnt what youre looking forplease consider other open positions.
The estimated pay ranges for this role are as follows:
Based in British Columbia: CAD 118200.00 CAD 147700.00
The successful candidates starting salary will be determined based on permissible nondiscriminatory factors such as skills experience and geographic location.
Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race religion color national origin sex (including pregnancy childbirth reproductive health decisions or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability genetic information political views or activity or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally Twilio participates in the EVerify program in certain locations as required by law.
Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability please contact us at .
Required Experience:
Manager
Employment Type
Remote
Company Industry
Key Skills
- Conveyancing Paralegal
- Fireworks
- Logistics
- Clinical
- Avionics
