Sr Marketing Manager Education Training Events
Sr Marketing Manager Education Training Events
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Salary Not Disclosed
1 Vacancy
Job Description
Job Description
NRECA is a leading national trade association providing advocacy financial services and business support services to over 900 consumer owned electric cooperatives across the country. We are uniquely bipartisan and frequently rated by policymakers as the most reputable and effective trade association in Washington. Our employees are united by our mission dynamic industry inclusive culture collaborative workplace and commitment to service excellence. As a best place to work employer we operate with integrity transparency and a spirit of innovation.
Summary of Position
NRECAs Marketing team shapes the gotomarket strategies value propositions positioning and promotions for a large and dynamic portfolio of products and services for external and member audiences. We work to tell the modern electric cooperative story positively influence the perception of cooperatives with insidethebeltway policymakers and elevate the organizations brand. This is a Hybrid position located in Arlington VA.
We are looking for a driven creative and astute Senior Manager of Product Marketing who can contribute individually as well as lead a small team that will develop and execute comprehensive marketing strategies and integrated campaigns to achieve revenue engagement satisfaction and utilization goals. This portfolio is specifically focused on our highly popular Events Education and Training offerings. If you are strategic and analytical with expertise in creating and running campaigns rooted in market intelligence and exceptional user experiences we encourage you to apply.
Key Responsibilities
- Uses data and market research to understand the profiles needs requirements and buying habits of target audiences developing differentiated GoToMarket strategies and plans.
- Collaborates with stakeholders to develop and implement comprehensive targeted marketing plans to achieve business goals.
- Formulates and executes marketing strategies and campaigns that position NRECA programs products and services as integral resources coops need to be successful.
- Develops value propositions messaging platforms and detailed tactical promotion plans for each program/event product or service.
- Develops directs or sources original creative and effective content for marketing materials.
- Analyzes adapts and executes decisively.
Qualifications
Required Qualifications and Skills
- Bachelors degree in marketing communications advertising or a related field.
- 7years marketing or advertising experience managing integrated marketing campaigns in a large organization.
- Experience in event product and service marketing.
- Experience leveraging diverse marketing channels (print digital social) to drive results across segmented target groups.
- Ability to prioritize work quickly and manage multiple projects timelines and deadlines as well as be adaptable and flexible in a dynamic work environment.
- Experience working with various systems and strategies impacting the marketing function including website content management email marketing basic graphic design marketing analytics and segmentation.
- Excellent communication skills both oral and written across a diverse range of audiences demonstrating proficiency of English grammar rules and editing processes.
Preferred Qualifications
- Project and campaign management in a matrixed environment.
Essential Physical Requirements:
- The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal and extensive reading.
- Exerting up to 20 pounds of force occasionally and/or up to 10 pounds of force frequently and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time the job is rated for light work.
Disclaimer Statement: The preceding job description has been written to reflect managements assignment of essential functions. It does not prescribe or restrict the tasks that may be assigned.
Additional Requirement:
The preceding job description has been written to reflect managements assignment of essential functions. It does not prescribe or restrict the tasks that may be assigned. All qualified applicants will receive consideration for employment without regard to race color sex sexual orientation gender identity religion national origin disability veteran status or other legally protected status.
NRECA is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment please email or call:NRECA Arlington Human Resources. Please callNRECA Lincoln Human Resources for Lincoln NE employment opportunities. We will make a determination on your request for reasonable accommodation on a casebycase basis.
The U.S. Equal Employment Opportunity Commission (EEOC) recently released the Know Your Rights poster which updates and replaces the previous EEO is the Law poster and EEO Is the Law Poster Supplement.
Pay Transparency NonDiscrimination. NRECA will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay. Please see the Pay Transparency Nondiscrimination Provision for more information.
EVerify. As a Federal Contractor NRECA is required to participate in the EVerify Program to confirm eligibility to work in the United States. For information please click on the following link: EVerify.
For more information about life at NRECA please visit www.Electric.coop.
Required Experience:
Manager
Employment Type
Full-Time
