Senior Audience Analyst
Senior Audience Analyst
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Job Description
Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke inhouse agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group were at the forefront of leveraging cuttingedge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decisionmaking empowering our teams to produce innovative and impactful results.
Role: Senior Social Analyst
Location: Kingston upon Thames London United Kingdom 2 Days a week from our Kingston Office)
About the role:
We are looking for a Senior Social Analyst to join an inhouse client team based in London. This role will help drive the social digital and performance transformation of the clients Homecare category across the UK and Europe including some of the worlds largest Homecare brands.
Our Social Analysts are handson and work directly with the clientmarketers forming a part of their daytoday social Centre of Excellence team. You will be a solutionorientated individual with a high degree of autonomy developing audience insight solutions that will fuel social content campaigns and more. You will be comfortable with interrogating multiple data sources using AI and other tools to delve into audiences and social trends in multiple markets contextualizing these learnings and presenting to senior stakeholders. You will also need to measure the effectiveness of social activations contextualizing performance against key objectives and providing effective learnings and optimisations as necessary to planners strategists and social media managers. Youll also be a leader supporting and informing how data can be used to support teams deliver content and campaigns. The Senior Social Analyst plays a critical role in partnering with the Social Media and Content lead to driving this transformation across brands and across markets in Homecare.
What you will be doing:
- Deliver bestinclass audience category and social insights that deliver robust learnings and actionable next steps for brands on social
- Utilise data from various sources social search survey and panel data to build an integrated view of audiences and their needs behaviours and attitudes as well as broader cultural trends in key EU markets
- Bring together data from numerous sources to build audience subcultures and rich profiles that inform what experiences and content we serve
- Using social listening tools to track brand reputation sentiment and conversation and have a finger on the pulse of relevant social trends. Identify emerging opportunities by analysing and optimising internal monitoring dashboards
- Carry out analysis and audits of clients social channels to understand effectiveness and identify content and audience insights recommendations
- Carry out social insight reporting build measurement frameworks and social benchmarking informing social strategies and future recommendations
- Act as the champion for audience insight tools and associated products and services across the Homecare category Identify concept and present new insight solutions to the client that serve a key purpose in enhancing social output
- Own and develop relationships within the clients organization and OLIVER Data Team
- Embed best practice measurement reporting and insight generation at the heart of all our work
- You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues
What you need to be great in this role:
- Strong criticalthinking and problemsolving skills with a keen eye for detail
- Research and insight background particularly working directly with social teams (including influencer and paid). This includes relevant background in identifying and analysing social trends
- A strategic thinker with an innovative approach to data pushing the boundaries of how data can be used to decode consumers more emotional needs
- Expert using social platforms such as Brandwatch Meltwater Pulsar and Sprinklr including building of social data queries (boolean)
- Strong knowledge of panel and survey providers such as Global Web Index YouGov Kantar Audiense
- Expert analytical solutions that aggregate and mine data from numerous sources to create richer audience views and segmentations uncovering insights that drive future strategy
- Excellent communication / data storytelling skills ability to distil complex ideas for nontechnical audiences
- An active interest in behavioural science approaches and techniques and how this can be delivered through data
- Proactive ability to identify client insight needs and build tailored solutions accordingly
- Desire to continually learn and push the boundaries
- Ideal but not essential to be proficient in more than one language (i.e French Italian Dutch Polish)
- Confident and comfortable working in a fastpaced changing environment
- Collaborative team player open minded
- You can be the change you prioritise environmental responsibility social equity and economic viability and how that translates into your daytoday role
Req ID: 10686
#LIKA1 #LIdirector #LIHybrid
Our values shape everything we do:
BeAmbitiousto succeed
BeImaginativeto push the boundaries of whats possible
BeInspirationalto do groundbreaking work
Bealways learningand listening to understand
BeResultsfocused to exceed expectations
Be actively proinclusive and antiracist across our community clients and creations
OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability with sciencebased emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.
Required Experience:
Senior IC
Employment Type
Full Time
