Marketing Operations Executive Campaign Optimization
Marketing Operations Executive Campaign Optimization
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1 Vacancy
Job Description
Get to Know the Team
Were the team behind all the communication you see in the Grab app. Our focus is on implementing inapp communications to boost user engagement retention and satisfaction. We need someone who understand user behavior and deliver impactful messaging strategies.
Get to Know the Role
As a Marketing Operations Executive youll optimize our inapp communications to ensure theyre engaging. Youll have a solid grasp of communication strategy turning performance analysis into reports and best practices. Your role involves using available inapp tools to communicate with consumers. Youll be responsible for planning conceptualizing and developing inapp campaign plans.
Your role will directly report to the Head of Marketing Operations. You will be based onsite at our Ortigas office with flexible work arrangements.
The Critical Tasks You Will Perform
- Campaign Strategy & Planning: You will develop and execute inapp communication strategies (push notifications banners) aligned with marketing goals. Use datadriven segmentation to personalize messaging and enhance conversions.
- & Coordination: You will oversee daily campaign collaborating with marketing product and engineering teams. Ensure platform functionality and leverage Gen AI tools for process optimization.
- Performance Analysis & Optimization: You will track key metrics (open rates conversions) generate insights and apply A/B testing to refine messaging for better engagement.
Qualifications :
What Essential Skills You Will Need
- You have the aility to develop and implement strategic communication plans within an app environment.
- You have proficiency in using data to segment audiences and evaluate communication effectiveness is key.
- You can manage across different marketing product and technical teams to ensure smooth campaign .
- You can craft engaging and effective messages tailored to specific user groups.
- You have atleast 1 year of experience with A/B testing and optimization techniques to improve messaging strategies.
- You can utilize and implement emerging technologies such as Gen AI into project flows for enhanced efficiency.
If youre a fresh graduate we encourage you to apply! We welcome individuals who are organized detailoriented and proactive. Familiarity with marketing automation platforms UX/UI principles and customer segmentation is a plus
Additional Information :
Life at Grab
We care about your wellbeing at Grab here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave and give back to your communities through LoveallServeall (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through lifes challenges.
- Balancing personal commitments and lifes demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For at Grab
We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer we consider all candidates fairly and equally regardless of nationality ethnicity religion age gender identity sexual orientation family commitments physical and mental impairments or disabilities and other attributes that make them unique.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
