CRM Customer Insights
CRM Customer Insights
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Job Description
Role: Customer Insights & CRM Specialist
Location: Kildarebased hybrid 2 days per week in office)
Job Type: Fulltime role
Department: Marketing Digital/Data & Insights Teams
Team Structure & Work Environment
- The successful candidate will be joining a team of 5 digital and insights team within a larger team of 15 across insights marketing and customer engagement.
- Hybrid working model with 2 days in the office in Kildare and flexibility around remote work.
- A fastmoving insightsdriven environment where collaboration is key.
- Opportunity to work on highprofile projects that impact racegoer engagement at a national level.
Key Things This Person Will Do
- Use CRM data to create targeted marketing campaigns that enhance fan experience and increase race day attendance.
- Implement and optimize customer segmentation strategies to ensure personalized relevant communications.
- Analyse customer behaviour campaign performance and race day engagement using CRM and social data.
- Ensure data integrity and compliance with GDPR and data protection regulations.
- Collaborate with marketing and racecourse teams to create a seamless datadriven fan experience.
What Makes Someone a Great Fit
Were looking for someone who understands the power of customer data and how it can drive engagement and retention. The right person for this role will:
- Have at least 2 years of experience in CRM email marketing or customer insights preferably using platforms like DotDigital Mailchimp Microsoft Dynamics CRM 365 or Salesforce.
- Be analytical with a strong ability to interpret data and translate it into actionable marketing strategies.
- Be comfortable with automation and personalization in email marketing and surveys.
- Have great problemsolving skills and a proactive approach.
- Understand GDPR and data protection best practices.
- Have a background in the sports or entertainment industry (helpful but not essential).
Compensation & Start Date
- Salary expectations: Competitive 3147K.
- Start date: ASAP we are keen to onboard the right candidate as soon as possible.
Benefits
- 25 days annual leave plus two company closure days
- Pension ER & EE at 6.5
- Income Protection
- Life Assurance
- Hybrid Working
- Opportunity to join the Social Club which run events every two months including an annual weekend away overseas
- We run events throughout the year to support your Wellbeing
- Volunteer Programme
- Professional development and education benefits with IMI
- Retirement planning
This is a great opportunity for a CRM specialist who wants to make a real impact on how engages with its audience.
Employment Type
Full Time
