Director Americas Integrated Marketing
Director Americas Integrated Marketing
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$ 165000 - 175000
1 Vacancy
Job Description
Overview
The Director of Americas Integrated Marketing will lead Crocs Brand Americas integrated marketing strategies and campaigns to drive business growth and meet relevant KPIs. This role works very closely with the global team to bring global strategies to in the US and Canada while also building campaigns around regional priorities.This leader should be able to successfully lead within a sophisticated matrix organization and have critical influence and close collaboration closely with global integrated marketing regional channel marketing global and regional creative product finance and other crossfunctional teams. Reports to the VP of Marketing Americas and is responsible for managing a team of six or more people.
What Youll Do
- Build annual and seasonal integrated marketing strategy and campaign plans that deliver both onbrand and business goals working closely with various crossfunctional teams.
- Execute integrated brand and product marketing campaigns in close collaboration with regionalchannel marketing sales and merchandising teams.
- Lead annual and seasonal marketing calendar development and management for the US and Canada to ensure alignment with global plans and drive visibility for regional leadership and action opportunities.
- Collaborate with the VP of Regional Marketing on annual strategy as well as other marketing strategies.
- Lead various marketing channels such as paid media influencers PR partnerships etc. for the US and Canada track performance and drive realtime optimization to achieve KPIs.
- Ensure effective collaboration and briefing to Creative Functional and Channel teams.
- Lead creation of integrated playbooks and campaigns for adoption of regional campaigns andadaption to scale regionally.
- Measure and report on campaign performance to identify trends insights and optimizationopportunities.
- Accountable for annual planning implementation and reporting on brand investments.
- Colead sales meetings and tradeshows.
- Lead & develop a highperforming team. Develop key skills and capabilities within the team andfoster career development.
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What Youll Bring to the Table
- Bachelors Degree (or equivalent professional experience).
- 10 years of marketing experience (leading marketing teams fastpacedand multicampaign brand environments).
- Highly strategic Resultsoriented analytical organized and courageous.
- Experience influencing and getting results in a highly matrixed environment. Excellent leadershipand interpersonal skills.
- Ability to foster a positive culture within the immediate team and in the broader organization.
- Ability to effectively communicate at all levels of organization.
- Experience forming relationships with peers and partners and can lead crossfunctional and crossregional partners through influence.
- Experience driving revenue results across multiple channels including scaling global strategy forlocal .
- Ability to travel up to 20.
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin or disability or any other classification protected by law.
Title:Director Americas Integrated Marketing
Salary or Pay Range: $165000 $175000
Workplace Persona:Collaborator
Pay offered will vary based on jobrelated factors such as location experience training skills and abilities.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical dental and vision coverage life and AD&D short and longterm disability coverage paid time off employee assistance participation in a 401k program that includes company match and many other additional voluntary benefits.
Job Category:Corporate
Required Experience:
Director
Employment Type
Full Time
