Senior Manager Retention Marketing
Senior Manager Retention Marketing
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1 Vacancy
Job Description
ByHeart is an infant nutrition company built from the ground up to deliver real innovation on behalf of babies and parents. Our mission is simple: make the best formula in the world. Thats why we studied the latest breast milk science worked directly with suppliers we know and trust set uncompromising quality standards developed our own small batch blending process built our own manufacturing facilities and conducted a groundbreaking clinical trial. Our goal is to create a future where all parents feel amazing about feeding their babyno matter how they do it.
When we launched our Whole Nutrition Infant Formula in March 2022 we were the first new U.S infant formula manufacturer in 15 years. Since then weve been leading the way in a lot of ways.
Were
- The only U.S.made infant formula to use organic grassfed whole milk
- The first and only U.S. infant formula company to add the two most abundant proteins found in breast milkalphalac and lactoferrinto our ingredients list
- The first infant formula company to receive Clean Label Projects Purity Award (and we test for 700 contaminants vs the required 400
- We ran the largest clinical trial by a new infant formula brand in 25 yearsclinically proving our benefits vs a leading infant formula like:
- Less spit up
- Softer poops
- Easier digestion
- More efficient weight gain
- Enhanced nutrient absorption
- Longer stretches between nighttime feeds*
With >$400M in funding were shifting the industry forwardand this is just the beginning. Help us build a future where all parents can feel amazing about feeding by joining our growing team of >300 people that stretches across the country.
Were proud to offer competitive familyfirst benefits including but not limited to:
- Health insurance for the whole family: medical dental & vision insurance covered 100 with 90 coverage for your family.
- Flexible paid time off: plus 12 company holidays and 2 floating holidays to use at your discretion!
- 16weeks of fullypaid parental leave and new parent support: free 1year supply of formula cozy feeding suites and paid pumping time.
- Up to 6 401(k) Match to help you plan for your future.
- Company equity for every employee: because when we succeed we succeed together!
Visit our site to learn more and check out some recent press on ByHeart:
- Entrepreneur: The Illusion of the Shelf The Driving Force Behind Infant Formula Shortages and What Needs to Change
- Forbes:A Startup Wanted To Make A Better Baby Formula. It Took Five Long Years.
- Business Insider:ByHeart Announces Published Data in a Scholarly Journal on Benefits of The Novel High Quality Protein Blend in Their Groundbreaking NextGeneration Easy to Digest Infant Formula
- Axios: Infant formula maker ByHeart raises $95 million
- BabyCenter: 2024 Best formula for Breastfed Babies
- New Modern Mom: The Clean Formula Moms Are Loving
*based on data from infants at approximately 4 months of age
Role Description:
We are seeking a strategic and datadriven Senior Manager Retention to manage ByHearts lifecycle retention and email/SMS marketing program. This role will be responsible for driving customer retention maximizing engagement and growing LTV. The ideal candidate is both a strategic thinker and a handson operator with deep expertise in CRM marketing customer segmentation and platform optimizations.
Reports To: Senior Director Retention Lifecycle & CRM
Location: Hybrid New York NY
Start Date: ASAP
Key Responsibilities
Retention Strategy & Lifecycle Marketing
- Manage all lifecycle marketing programs including welcome journeys retention replenishment and transactional emails ensuring a seamless customer journey.
- Develop and execute retention strategies that nurture customers from acquisition through long term subscriber retention.
- Identify opportunities to enhance retention and drive repeat purchase behavior
- Partner with crossfunctional teams (Product Analytics Growth Creative) to develop strategies that drive incremental revenue and increase customer LTV.
Email & SMS Campaign
- Lead the planning sequencing and of all email and SMS marketing campaigns (lead nurture triggered messages broadcast sends) ensuring bestinclass creative segmentation and personalization.
- Continuously optimize email and SMS flows and develop and execute A/B and multivariate testing strategies to refine messaging timing and creative performance.
Analytics & Performance Optimization
- Own retention channel performance setting and tracking KPIs
- Leverage analytics to measure the effectiveness of campaigns customer segments and lifecycle touchpoints providing actionable insights.
- Create and present regular performance reports to leadership making strategic recommendations based on key trends and findings.
Retention Tech & Platform Optimization
- Manage and optimize ByHearts retention marketing stack including ESP and SMS platforms.
- Identify and implement new automation opportunities and platforms to improve efficiency and campaign effectiveness.
The Ideal Candidate Has:
- Strategic Retention Expertise: Deep experience in customer lifecycle management with a strong understanding of segmentation personalization and automation.
- Analytical & DataDriven Mindset: Proven ability to interpret data develop insights and take a testandlearn approach to optimization.
- Experience in HighGrowth Startups: Able work in a fastpaced rapidly scaling organization and adapt to evolving needs.
- Retention Platform Expertise: Handson experience evaluating implementing and optimizing retention and engagement tools.
- Experience with email capture for acquisition growth
- Technical Proficiency: Handson experience managing email and SMS platforms with a strong understanding of integrations and automation and through QA skills.
- Ecommerce & Subscription Experience: Strong preference for candidates with experience in highgrowth DTC ecommerce or subscription businesses.
- Leadership & Collaboration Skills: Ability to influence and work crossfunctionally with teams including Growth Creative Product and Data.
- CustomerCentric Approach: Passion for understanding customer needs and behaviors using insights to craft impactful retention strategies.
Qualifications
- 57 years of experience in retention lifecycle or CRM marketing with a track record of driving customer LTV and retention improvements.
- Handson experience with Klaviyo and leading SMS platforms
- Proven track record of growing retention program
- Exceptional organizational skills with the ability to manage and execute multiple initiatives simultaneously.
- Strong written communication skills and obsessively detail oriented.
- Experience in DTC and subscription business is a plus.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status or any other characteristic protected by law.
Required Experience:
Senior Manager
Employment Type
Full Time
