Director of Marketing Technology
Director of Marketing Technology
Posted on :
29-03-2025
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Monthly Salary
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Salary Not Disclosed
Posted on :
29-03-2025
Job Description
Director Marketing Technology – Charlotte NC hybrid
This role is four days onsite at our Charlotte office.
My client is looking for a dynamic and experienced Director of Marketing Technology is responsible for leading the strategy implementation and ongoing optimization of marketing technology platforms to drive digital performance across websites lead generation SEO and customer experience. This role collaborates crossfunctionally across marketing IT CX and other business units to ensure scalable compliant and highperforming digital infrastructure.
Responsibilities
Strategy Leadership & CrossFunctional Collaboration
- Collaborate with the Senior Director of Digital to develop and execute technology strategies across websites lead generation and other digital channels & technologies to maximize marketingdriven revenue.
- Collaborate crossfunctionally with CX Product and IT teams to evaluate implement and maintain key marketing technologies such as CRM and CDP platforms ensuring alignment with business goals and seamless data integration.
- Collaborate with the Digital Marketing Manager to enable strong performance across paid media channels by optimizing website conversion paths landing pages call tracking and lead generation infrastructure.
- Collaborate with General Managers (GMs) at individual branches to align digital marketing strategies with local business objectives and revenue goals.
- Collaborate with the digital media team product and CRM manager and Customer Booking Center Lead to deliver Martech solutions that support customer journey optimization at every lifecycle stage.
- Ensure transparent communication across marketing branch teams leadership and other departments by sharing project plans timelines and milestones—clearly outlining business impact coordinating crossfunctional tasks and engaging stakeholders for feedback.
Website & Martech Infrastructure
- Manage a portfolio of websites and Martech tools to ensure accurate digital presence and alignment with best practices.
- Responsible for ensuring websites and marketing technologies are properly set up and optimized to support key digital initiatives including paid search SEO affiliate marketing retargeting and customer experience.
- Ensure websites and digital listings are optimized for evolving AIpowered search experiences including structured data content quality and technical enhancements to maximize visibility in AIgenerated search results.
- Maintain and evolve the Martech stack to support website UX/UI lead tracking (calls chat online booking) pricing tools digital diagnostics and more.
- Lead coordination with IT to successfully transition websites and Martech platforms (e.g. call tracking) from agency partners to inhouse ownership ensuring continuity data integrity and operational efficiency.
- Manage serverside tagging infrastructure and coordinate DNS configurations.
- Establish and maintain best practices and scalable processes for website management SEO/Local SEO digital listings tagging/tracking and performance reporting.
- Design scalable Martech systems that support future business growth acquisition onboarding and multibrand management.
- Maintain uptodate documentation available to the marketing team for all marketing technologies systems architecture and standard operating procedures to ensure continuity and knowledge sharing.
- Own the adoption and utilization of martech tools (i.e. Brightlocal SEM Rush Yext and others) ensuring platforms are used effectively and consistently while demonstrating their value and ROI to stakeholders to justify continued investment.
- Foster a testandlearn culture across teams developing testing roadmaps to improve digital performance and conversion rates.
Channel Ownership & Optimization
- Directly responsible for the performance of SEO Local SEO (GEO) websites (including UX/UI blogs tracking) and digital listings.
- Analyze performance KPIs across SEO websites and listings to extract insights and make datadriven decisions. Provide regular and ad hoc reporting with actionable insights to stakeholders.
Compliance & Vendor Management
- Own digital compliance by ensuring adherence to privacy laws data protection regulations and digital best practices—including oversight of privacy policies cookie consent customer data handling and digital optin/optout processes.
- Build and maintain strong relationships with key vendor partners staying updated on emerging technologies and identifying opportunities for integration across business segments.
- Oversee and manage contractors to ensure deliverables meet or exceed expectations are completed on time and stay within budget.
Innovation & Industry Awareness
- Stay informed about industry trends platform updates and emerging digital strategies. Act as a thought leader within the team to champion innovation and operational excellence across business units.
Requirements
- 715 years of experience managing website MarTech and lead generation optimization with a track record of achieving strong digital conversion and sales growth.
- Proficiency in managing websites SEO/GEO lead generation digital listings CX/UI and other Martech (i.e. CRM & CDP) to drive optimization through every customer stage.
- Experience working in portfolio rollup or local field operations/marketing environments understanding the diverse needs of different business segments.
- Own SEO/GEO strategy to ensure alignment between paid search and organic search efforts providing SEO insights for paid campaigns.
- Possess solid understanding of SEO & GEO principles and how they complement paid media strategies to drive organic growth alongside paid efforts.
- Strong analytical skills including the ability to use messy and often unstructured data for analysis and modeling.
- Background working with ServiceTitan and other relevant thirdparty platform and integrations plus
- A penchant for curiosity experimentation and a commitment to driving incremental improvements and innovation across various business units.
- Comfortable operating in an ambiguous environment and receptive to feedback.
- Exceptional communication skills both oral and written with the ability to build strong crossfunctional relationships.
- Proficient in delivering actionable insights and strategic longterm planning.
- A talent for influencing at all levels and the ability to listen actively to customer needs and stakeholder concerns.
- Proven experience in budget creation and management with a knack for prioritizing projects effectively.
- A positive and collaborative approach to your work with a strong focus on teamwork and shared success.
Employment Type
Full Time
Key Skills
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