Director of Digital Media Strategy
Director of Digital Media Strategy
Posted on :
17-03-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
17-03-2025
Job Description
The Director of Digital Media Strategy and Creative will drive strategic omnichannel marketing growth as well as handson ownership of digital channels creative vision and content management for new business fiber initiatives. This key leader will bring brand unity and collaborate with IT Sales Customer Success and Leadership groups developing gotomarket strategies for the respective target audiences to meet or exceed annual financial and operational commitments.
The Director operates as an essential member of the FiberLight strategic marketing team. Analytical and creative thought processes dictate day to day activities and the ability to conceptualize attentiongrabbing concepts and lead your team to develop a fully operational campaign must be demonstrated.
At FiberLight fresh ideas keep the lights on. Your ideas will be the spark igniting the creative momentum for your team. As a Digital Media Strategy Director on the marketing team you must have demonstrated experience planning across media and channels development and management of campaigns that produce measurable return on investment and can work across multiple core vertical markets (Enterprise Partners Wholesale and Carriers).
You must have a passion for storytelling and an understanding of how businesses brands and customers work with an advanced understanding of the evolving role that data and technology play in this relationship. You should have the ability to listen and share ideas amongst your team while driving successful concepts forward.
Reports to VP of Marketing.
Key Responsibilities:
- Be an expert in the areas of digital marketing and CRM.
- Create strategic marketing campaigns fueled by integrated data research.
- Lead the building and delivery of strategic omnichannel marketing campaigns.
- Lead a team of experienced marketers with a focus on business growth through constant brand awareness initiatives.
- Manage agency relationships relating to digital marketing success (SEO PPC Retargeting).
- Monitor current marketing trends new technology solutions and competitive strategies and then translate them into new marketing ideas.
- Support and enhance team members through collaboration and encouragement.
- Project and Tech ownership (CRM Project organization and management R&D).
- Build unity and trust across key business units (Sales Marketing IT Customer Success Leadership).
- Define and uphold the standards of the FiberLight brand through creative campaign development and messaging.
- Develop thematic storylines that connect customers to successful outcomes through FiberLight services.
- Lead the creative development of content and visual media across multiple publicfacing channels.
- Oversee and manage all creative projects (digital and print).
- Understand and refine the Voice of Customer.
- Lead and promote core brand messages through regular internal discussion and work
- Vertical Market Focus: Develop and deploy comprehensive marketing plans that target growth in key vertical markets inclusive of budget resources communication plan media plan promotion and lead generation.
- Lead SEA (search engine advertising) social media and online advertising campaigns that drive lead generation and provide monthly reporting and analytics.
- Develop and manage email marketing campaigns across channels including planning targeting setup testing reporting and optimization for lead generation throughout the entire customer lifecycle.
- Facilitate and manage all content marketing initiatives ensuring alignment with the core messaging and brand personality.
- Lead the development of and of web and digital marketing strategies that are aligned across all FiberLight business units.
- Manage the primary corporate website and supporting landing pages.
- Manage social media channels (Facebook LinkedIn Twitter YouTube Google etc..
- Build relations and negotiate effective agreements with external agencies as needed to execute the platform.
- Provide monthly reporting and analytics.
- Be the go to expert whenever anything goes wrong with digital mediums and/or website; excellent problem solving skills to figure out a fix and get things to run smoothly as soon as possible.
Qualifications:
- Bachelors Degree
- 10 years experience in datadriven marketing specifically CRM/ email / Online media / Offline media.
- 5 years working in an agency or consulting firm.
- Experience developing creative solutions that drive new leads.
- Handson skills using data and research to guide decisions
- Experience translating data analysis into applicable marketing recommendations and presentations proficiency in PowerPoint and Adobe products.
- Experience incorporating all feedback on an iterative basis.
- Experience applying business experience to identify new business and marketing opportunities.
- Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
- Location: Remote
- 10 travel
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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