Senior Data Analyst
Senior Data Analyst
Posted on :
17-03-2025
Employer Active
1 Vacancy
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Job Description
Role Summary
- We are seeking an experienced and skilled Senior Data Analyst to support critical analytics projects with a focus on customer behavior segmentation and actionable insights. This role will involve working collaboratively with crossfunctional teams to enhance datadriven decisionmaking processes.
Role Responsibilities
- Drive analytics projects related to customer segmentation campaign performance and email marketing effectiveness.
- Develop automated performance reports and dashboards in tools like Tableau PowerBI Sigma.
- Build and maintain monthly reports on customer health metrics email file health consent hygiene and acquisition trends.
- Conduct segmentation analyses to identify highpriority customer cohorts for targeted engagement.
- Provide actionable insights to optimize CRM and email marketing strategies.
- Collaborate with marketing teams to develop datadriven use cases for personalized customer engagement.
- Maintain and ensure the accuracy and quality of all data insights and deliverables.
- Proven ability to generate actionable insights and drive business outcomes through data analysis.
- Knowledge of data privacy regulations (e.g. GDPR CCPA) and their impact on customer data practices.
- Strong verbal and written communication skills with the ability to present technical findings to nontechnical stakeholders.
Manager responsibilities:
- Day to day employee Management managing teams time queries administrative etc.
- Identification and promotion of high potentials and talent
- Regular management of direct reports 1:1s appraisals learning/coaching plans defined
- Leadership to the team
Competencies
- DataDriven Mindset: A strategic approach to leveraging data for decisionmaking.
- Collaboration: Ability to work closely with diverse teams including marketing and product.
- Adaptability: Flexibility to thrive in a dynamic fastpaced environment with evolving technologies and priorities.
Technical Expertise:
- Advanced proficiency in SQL for data manipulation.
- Experience with visualization and popular cloud based data warehouse platforms such as (Snowflake Databricks Amazon Redshift)for report and dashboard development (or willingness to ramp up).
- Familiarity with statistical modeling techniques such as regression analysis and predictive modeling.
- Bonus: Proficiency in R or Python and familiarity with CRM platforms and customer data platforms (CDPs).
Required Qualifications
- Bachelors degree in Marketing Data Science Mathematics Statistics or a related field.
Years of Experience
- 6 years in data analytics or a related field with proven experience analyzing customer behavior and segmentation.
Required Experience:
Senior Manager
Employment Type
Contract
Key Skills
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