Marketing Manager

About the Opportunity

This is an opportunity for a Marketing Manager to join a top sales team at Douglas Elliman covering Miami and New York markets. The ideal candidate will be able to own implement and execute a marketing strategy around the team and its listings. A sophisticated eye for design a creative and unique perspective for delivering compelling marketing content and strategy and the ability to perform independently as well as a part of the team are paramount for success in this role. This role will be based in Miami and will be inperson working out of the Douglas Elliman office.

About the Company

Our client is a topproducing real estate team specializing in luxury and collectible property sales in New York and Miami with a proven track record for delivering results. Offering a diverse combination of financial expertise indepth industry knowledge and exceptional marketing prowess the teams combined strengths create an unparalleled force in the industry setting the standard for superior service and resultdriven strategies. Their backgrounds working internationally and dedication to delivering a flawless level of service have allowed them to build a widereaching global network of trusted contacts. Together they thrive on being an allencompassing and reliable resource for their clients helping them navigate each transaction with energetic passion a custom approach and conciergestyle attention putting the client first.

Role and Responsibilities

• Creative direction and development of marketing strategies for the team (both listings and team branding)

• Review current marketing campaigns; audit edit and improve upon current marketing

• Determine and establish KPIs for marketing efforts in relation to sales goals

• Analyze website conversion and effectiveness of current promotions to determine what drives sales and what can be improved

• Identify potential new areas of opportunity; create customized plans for each area of opportunity

• Create bespoke marketing campaigns for all listings; using a combination of creative experiential and exceptional strategies as well as classic real estate marketing strategies

• Identify target and create marketing campaigns for the appropriate audience

• Identify partnerships to enhance marketing and manage existing partnerships

• Oversee of marketing collateral: print digital and social; produce digital social assets for social media including Instagram story slides videos grid posts and reels

• Liaise with corporate marketing and PR team to pitch for potential stories across all press outlets

• Oversee team branding by ensuring aesthetics and messaging are consistent across all projects deliverables and platforms

• Create print marketing collateral such as property brochures client presentations advertising flyers signage and postcards

• Digital creative assets for email campaigns digital party invitations and responsive websites utilizing templates advertising and packaging

• Manage websites by ensuring properties photos copy and team members are updated

• Create plan and manage all events around new listing launches team events broker open house events

• Updated CRM database including distribution lists for all clients and other brokers

• Oversee all client care: gifts holiday cards birthday cards etc

• Be knowledgeable of market trends important industry events and other relevant information that could help promote the team and the teams business

Qualifications

• Bachelors degree preferred

• Experience with Adobe Suite including InDesign & Photoshop Google Suite Outlook Microsoft Word ExpressDocs and Excel

• Experience with all Social Media platforms; content creation and calendar management (can be delegated to an assistant)

• Minimum of three to five years working in a marketing role (luxury is preferred)

• Outstanding organization and writing skills

• Exceptional professionalism communication (both written and verbal) and interpersonal skills

• Strong work ethic highly responsive

• Creative strategic visionary selfstarter independent

• Experience working collaboratively with the ability to execute independently

Compensation

$80000 $100000 depending on experience with potential for a discretionary bonus