This role is responsible for leading the strategy & of omnichannel shopper marketing programs in specific chain accounts. The Manager Key Accounts will be a functional leader and sales partner for developing Key Account strategy and annual retail planning.
Accountabilities:
- Manage the development of omnichannel marketing strategies and programs that align with brand and business goals in specific chain accounts.
- Develop and execute shopper marketing programs that drive feature and display activity in store.
- Develop preshop click & collect and shopper media activities to drive purchase in top Key Accounts.
- Work closely with MABI Sales & Key Accounts Leadership to understand the business within customers and provide strategic solutions.
- Presentations to Sales & Marketing Leadership as well as external customers
Key Metrics & Financial Targets:
- Volume Sales
- Display Quantities
- Lift on Display
- Brand Health
- Customer Engagement
Own:
- Key Account program planning and
- Relationships w/ sales for assigned consumers
Influence:
- National Retail Promotions
Veto:
- National Shopper Programs that will not work within Key Accounts
- Agency deliverables
Critical Relationships:
- MABI Sales Brand Commercialization Creative Team
- Finance & Compliance
- Sales Volume Deliverables
- National Shopper Marketing Programs
Skills Needed TO Be Successful:
- Bachelors Degree & 46 years of relevant marketing experience in Alc/Bev or CPG.
- Experience with Retail programming and Customer Presentations.
- Proven ability to think creatively coupled with strong analytical and project management skills and commercial acumen.
Compensation:
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions location. The final agreed upon wage may vary based on the jobrelated knowledge skills and experience of the individual.
- Competitive annual salary from $88000 to $110000 based in Chicago IL
- Bonus plan designed to recognize company performance and individual contributions
- Comprehensive health and welfare benefits
- Company matching 401(k) contributions
- Paid time off including annual leave paid sick time and holidays
- Extensive opportunities for training development and career growth
Required Experience:
Manager