Marketing Manager - Walkbase

STRATACACHE delivers exceptional customer and audience experiences through a wide array of technology including digital signs sensors AI digital menu boards video walls selfservice kiosks and more.

Walkbase part of the STRATACACHE family of companies provides a high accuracy solution that provides an unprecedented datadriven view of the instore customer journey. Walkbase integrates multiple data sources and metrics to clearly show how you can make impactful changes.

As part of the STRATACACHE family our advanced solutions enable the worlds biggest brands to use a combination of display AI and sensors to deliver targeted promotional or taskbased messaging on any digital sign. With 3.3 million software activations globally we power the biggest networks for the worlds largest brands. Across the STRATACACHE family we have the technology expertise and track record to bring retail innovation that delivers results to sectors such as retail quick service restaurants hospitality corporate communications and more. Learn more about STRATACACHE based in Dayton Ohio at or on Social Media at LinkedIn Twitter and Facebook!

The Marketing Manager is responsible for enhancing and increasing marketing activities promoting retail personalization instore sensor technology and the shopping optimization capabilities of the Walkbase platform. The Marketing Manager will focus on strategy and tactical of activities that tell the Walkbase story generate inbound leads and create sales opportunities. The right candidate for this job will be located near Scala US headquarters in Malvern PA or STRATACACHE headquarters in Dayton OH. The job description for this role may include the following responsibilities and qualifications:

Core responsibilities as part of the Scala marketing team of writers web developers designers event and automation specialists:

• Strategy of marketing activities across channels: Strategize and lead tactical marketing activities that will drive leads promote brand awareness and showcase the value of the Walkbase solution.
• Revamp existing Walkbase brand: Collaborate with Walkbase subject matter experts and marketing specialists to establish and prioritize revitalization of Walkbase brand.
• Sales enablement: Work directly with Walkbase leaders to establish needs for B2B sales conversations about our technology solutions. Execute development of marketing assets including presentations sell and spec sheets marketing messaging and direct/mass communications.
• Content creation: Work with writing design and web team members to contribute to content creation and marketing assets.
• Event or meeting collaboration: As needed work with the sales onsite event facilities and marketing automation teams on of promotional events or onsite meetings.
• Product marketing coordination: Work directly with product managers to ensure marketing and sales messaging aligns with current hardware software and professional services offering. Be able to quickly develop materials and copy that reflects product updates or launches.
• Sales pipeline and inbound leads: Strategy and of activities that drive inbound leads as well as reporting on current metrics.
• Market research and competitive landscape: Understand the everchanging global competition for technology that impacts the shopper audience and guest experience.

• Willing to work 100 ONSITE
• Bachelors degree in Marketing Communications or a closely related field is required.
• A minimum of eight 8 years of experience in a marketing or communications role required.
• Demonstrated ability to contribute to content creation; ability to provide examples of work is a plus.
• An interest in technology and how it impacts everyday life especially in retail restaurants and hospitality venues.
• Proficiency in website management fundamentals website updating and WordPress.
• Understanding or proficiency in Pardot and Salesforce.
• Proficiency in social media platforms and strategy.
• A solid understanding of PPC strategy SEO SEM is a plus.
• Understanding of budget project and event management.
• Comfort with assisting with events and greeting guests at the facilities.
• Excellent communication skills and ability to collaborate with web and design teams.
• Strong project coordination skills and experience working with an agency style marketing team.

Stratacache and its family of companies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion creed sex sexual orientation gender identity national origin age disability genetic information pregnancy childbirth or related medical condition veteran marital parental citizenship or domestic partner status or any other status protected by applicable national federal state or local law.

While we are excited and appreciate your interest in our opportunities please keep in mind that we are not able to contact all applicants that have applied.

No vendor/agency solicitation please.