Digital Marketing Specialist
Digital Marketing Specialist
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$ 75956 - 124793
1 Vacancy
Job Description
Job Title: Remote Digital Marketing Specialist
Company: Hudson Group
Location: Remote (US Candidates Only)
Job Type: FullTime
About Us
Hudson Group is a premier travel retail company dedicated to enhancing customer experiences through innovative marketing strategies. We are seeking a Remote Digital Marketing Specialist to drive online engagement boost brand awareness and optimize digital campaigns across multiple platforms.
Job Overview
As a Remote Digital Marketing Specialist you will be responsible for developing executing and analyzing digital marketing campaigns that increase traffic conversions and customer retention. The ideal candidate has a strong grasp of SEO PPC email marketing social media and datadriven marketing strategies.
Key Responsibilities
- Develop and execute digital marketing campaigns across various channels including paid search social media email and display advertising.
- Optimize website content and structure for SEO to improve organic search rankings and visibility.
- Manage and analyze PPC campaigns on Google Ads Bing Ads and social media platforms.
- Create and execute email marketing campaigns including segmentation automation and performance tracking.
- Monitor and report on campaign performance using analytics tools such as Google Analytics HubSpot or similar platforms.
- Conduct A/B testing on landing pages ad creatives and marketing strategies to improve conversion rates.
- Collaborate with content creators and designers to develop engaging digital assets.
- Stay updated on digital marketing trends emerging technologies and industry best practices.
Qualifications & Skills
- Proven experience as a Digital Marketing Specialist Performance Marketer or similar role.
- Proficiency in Google Ads Facebook Ads Manager LinkedIn Ads and other paid media platforms.
- Strong knowledge of SEO SEM content marketing and analytics tools.
- Experience with CRM and email marketing platforms such as HubSpot Mailchimp or Marketo.
- Ability to analyze data and generate actionable insights to optimize marketing efforts.
- Strong copywriting skills and attention to detail.
- Ability to work independently in a remote environment while managing multiple campaigns effectively.
Preferred Qualifications
- Experience in the retail travel or ecommerce industry.
- Familiarity with marketing automation tools and customer journey mapping.
- Certification in Google Ads Facebook Blueprint or HubSpot Inbound Marketing is a plus.
Why Join Hudson Group
- Competitive salary and comprehensive benefits package.
- Fully remote work with flexible scheduling.
- Opportunities for career growth and professional development.
- Be part of an innovative and dynamic marketing team.
- Work on cuttingedge campaigns for a globally recognized brand.
If you are a resultsdriven Digital Marketing Specialist with a passion for driving online growth wed love to hear from you! Apply today and be a part of Hudson Groups digital transformation.
Hudson Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Employment Type
Full Time
