Music is Universal

Its the passionate and dedicated team at Universal Music who help make us the worlds leading music company. From A&R to finance legal to digital sales to marketing Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender race disability sexual orientation religion belief age marital status background pregnancy or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism dyslexia ADHD and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment workplaces and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards including alternatives to the online form or to disclose a neurocognitive condition please email

The A Side: A Day in The Life

We are looking for a Senior Marketing Manager who is either new to working at this level of seniority or with a stronger proven track record of experience. You will be expected to lead on projects across Virgin Music harbouring responsibility for overseeing and managing the release of Virgin Music artist projects both physically and digitally from inception to completion.

You will initiate plan and coordinate the creative marketing of the projects that you are assigned in full and oversee the projects of any marketing team members reporting into you.

This role will cover a broad range of musical genres for example electronic indie alternative pop hiphop and rap across both UK domestic and international artists.

You will work closely with the Head of Marketing and the wider marketing team and will have complete responsibility for your own roster of artists. You will be expected to be proficient in all forms of marketing encompassing digital and online creators and influencers as well as all traditional marketing avenues.

The person in this role needs to be creative and conscientious reflecting the dual nature of the role requiring an innovative and dataled approach to modern music marketing as well as having a passion for music.

The B Side: Skills & Experience

Be Organized & Analytical

• Prepare strategically thoughtout timelines and marketing plans for each project in conjunction with the Head of Marketing and wider teams.
• Monitor campaigns across sales streaming and social tools to effectively manage marketing opportunities that may arise.
• Report results accurately and evaluate their success developing innovative strategies to achieve best performing results.
• Utilise the latest various data tools to analyse and modify campaigns to achieve growth and best performing results.
• Be aware of the latest trends news and updates in our industry and beyond to incorporate the best ideas into our marketing campaigns.
• Be responsible for maintaining uptodate budgets on each project ensuring budgets are in line with contractually agreed marketing funds and communicated with artist management with any overages agreed in writing.
• Be responsible for the management of sensitive assets and securely storing them.

Be Creative & Innovative

• Work with artists managers and creative partners to develop creative direction for the project including but not limited to artwork and video commissioning photo and video shoots listening events popup activations social media content and digital asset creation.
• Plan creative advertising campaigns and where relevant brief external media agencies regarding delivery of adverts and artwork for digital outdoor print and television campaigns.
• Work with the marketing team to ensure cohesion of activities across campaigns.

Be Collaborative

• Communicate with internal and external teams on relevant elements of campaigns and their progress including organising and chairing meetings and following up on action points raised.
• Liaise with commercial teams on all project developments and supplying them with the tools they need to best sell our products i.e. comprehensive and informative pitches POS/exclusives/D2C bundles/artwork and accurate sales notes.
• Liaise with promo teams (either internal or external) on all artist promo runs including radio sessions TV performances press interviews ensuring that costs are closely managed within budget and that the various team involved are briefed to efficiently organise travel and logistical arrangements as required.
• Liaise with production teams where required to ensure releases are properly set up and all assets (audio artwork label copy) are submitted in the correct formats and in a timely manner to spec and within budget.
• Liaise with artist management and social teams to develop an artists audience and online presence.
• Liaise with international teams to develop global strategies and solidify global budgets.
• Liaise with sync and brands teams to ensure fully briefed on all campaigns to seek out the best opportunities.
• Liaise with live agents and promoters to ensure timelines and strategies are agreed in the context of live dates and manage any tour requirements (e.g. stock) ticket buys and potential popup events.
• Ensure that by liaising with all aforementioned teams Virgin maximises all commercial promotional and marketing opportunities for our artists and labels.
• Where relevant and required management of developing team members where responsibilities will include overseeing daytoday output training and development task management objective setting demonstrating and encouraging effective communication and ensuring they maintain the highest possible standards of efficiency creativity and collaboration within the team and across the company.

Person specification

• Proven track record in a Marketing Manager / Senior marketing manager role within a record label or artist/label services company with previous experience of managing and developing team members.
• An understanding of the release and production process for both digital and physical releases.
• Efficient and able to work independently to a high standard.
• Ability to remain calm when working under pressure and to deadlines.
• Selfmotivated and able to deal with the routine tasks as well as the more challenging aspects of the role.
• Relevant marketing and creative contacts.
• Excellent communication and presentation skills.
• Experience of digital and influencer marketing alongside social media strategy with a focus on performance tracking and datadriven decisionmaking with a finger on the pulse of the latest social and influencer trends.
• Experience in asset briefing and creation as well as copyrighting and proofreading.
• Ideally a good working knowledge of campaign tools and technology (e.g. asset and visual creation (e.g. Canva Photoshop) creator tools (e.g. co:brand Trendpop) Microsoft suites (i.e. Outlook Excel Word PowerPoint) communication platforms (e.g. Slack Zoom) CRM tools audience tools (e.g. Chartmetric).
• Passion for music contemporary culture and creative work relevant to Virgins roster e.g. social platforms artwork and packaging design photography music videos event concepts etc.

Benefits

• Group Personal Pension Scheme (between 3 and 9
• Private Medical Insurance
• 25 paid days of annual leave
• Interest Free Season Ticket Loan
• Holiday Purchase scheme
• Dental and Travel Insurance options
• Cycle to Work Scheme
• Salary Sacrifice Cars
• Subsidised Gym Membership
• Employee Discounts (Reward Gateway)

Just So You Know

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However the business operates in an environment that demands change and the jobholders specific responsibilities and activities will vary and develop. Therefore the job description should be seen as indicative and not as a permanent definitive and exhaustive statement.

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