Sr Analyst - Marketing Measurement and Optimization
Sr Analyst - Marketing Measurement and Optimization
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Salary Not Disclosed
1 Vacancy
Job Description
US Strategic Insights pushes McDonalds to use evidencebased data to fuel business decisions build marketing plans shape longerterm strategic plans and guide our creative communications. We do this through partnership and collaboration with functional areas across our organization such as Marketing Menu Innovation Supply Chain Digital Development Operations and Business Insights.
The Marketing Measurement and Optimization team supports Marketing strategy for the US business by driving higher marketing effectiveness and efficiency. This teams key projects include Paid Media testing marketing mix modeling and CRM measurement.
Key Responsibilities:
- Maintain existing marketing media measurement monthly and quarterly deliverables such as Local Marketing scorecards tracking the effectiveness of marketing initiatives at a local level
- Perform regular quality control checks on data to ensure accuracy completeness and consistency across all databases and data sources
- Utilize data visualization tools to create compelling presentations that effectively communicate complex data
- Identify and investigate data discrepancies and inconsistencies across media data
- Collaborate with team members on larger projects offering assistance with data analysis presentation preparation and stakeholder communications
Benefits eligible: Yes
Bonus eligible: Yes
The expected salary range for this role is $87050 $108810 per year
The above represents the expected salary range for this job requisition. Ultimately in determining your pay we may also consider your experience and other jobrelated factors.
Qualifications :
- 3 years of experience in marketing analytics preferably with a focus on Media Buying Media Analytics Business Analytics or Finance
- Bachelors Degree in Business or Marketing preferred. MS preferred
- Strong proficiency in data analysis tools such as Advanced Excel SQL Tableau or similar platforms
- Creating data driven stories with strong data visualization skills and ability to pull insights from complex datasets
- Ability to work in an ambiguous environment
- Selfmotivated with the ability to establish and meet deadlines while prioritizing workload
- Operates effectively in a teambased environment
- Strong communicator (oral and written): Can take complex topics and develop clear narratives that can be catered to different audiences
- Influential: Able to engage with others within teams across functions and across levels to drive collaboration
- Inclusive: Open to others points of view and able to collaborate with others across differences
- Intellectually curious: Interested in digging into questions and problems affecting the business to identify insights that will drive growth and business improvement
- Collaborative: Able to work with others within the same team and on different teams to drive results
Additional Information :
Benefits eligible: This position offers health and welfare benefits a 401(k) plan adoption assistance program educational assistance program flexible ways of working and time off policies (including sick leave parental leave and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.
Bonus eligible: This position is eligible for a bonus calculated based on individual and company performance.
McDonalds is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feelgood moments for everyone. McDonalds provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process please contact . Reasonable accommodations will be determined on a casebycase basis.
McDonalds provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex sex stereotyping pregnancy (including pregnancy childbirth and medical conditions related to pregnancy childbirth or breastfeeding) race color religion ancestry or national origin age disability status medical condition marital status sexual orientation gender gender identity gender expression transgender status protected military or veteran status citizenship status genetic information or any other characteristic protected by federal state or local laws. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
