A. JOB IDENTIFICATION
Position/Title: SEO SPECIALIST
B.. KEY ORGANIZATIONAL RELATIONSHIP
Reports to: CHIEF TECHNOLOGY OFFICER
C. DUTIES AND RESPONSIBILITIES
Key Responsibilities:
- Responsible for managing all SEO activities such as content strategy link building and keyword strategy to increase rankings on all major search networks.
- Manage all search engine optimization and marketing activities.
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Develop and implement link building strategy Optimize copy and landing pages for search engine marketing
- Research and implement search engine optimization recommendations
- Manage campaign expenses staying on budget estimating monthly costs and reconciling discrepancies.
- Execute tests collect and analyze data and results identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Researching and implementing content recommendations for organic SEO success
D. QUALIFICATIONS
- Bachelors/ College Degree in Information Technology Advertising/Multimedia Journalism Mass Communications Marketing or equivalent field
- Indepth experience with website analytic tools
- Excellent Communication Skills
- Uptodate with the latest trends and best practices in SEO and SEM
- Amenable to work onsite and must be willing to work in BGC Taguig