A. JOB IDENTIFICATION
Position/Title: SALES & MARKETING MANAGER
B. KEY ORGANIZATIONAL RELATIONSHIP
Reports to: VICE PRESIDENT
C. DUTIES AND RESPONSIBILITIES
Key Responsibilities:
- Overseeing the Sales and Marketing department operations.
- Evaluating and developing our marketing strategy and marketing plan.
- Planning directing and coordinating marketing efforts.
- Communicating the marketing plan.
- Researching demand for our products and services. Competitor research.
- Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
- Identifying potential customers.
- Developing promotions with advertising managers.
- Understanding and developing budgets and finance including expenditures research and development appropriations returnoninvestment and profitloss projections.
- Compiling lists describing our offerings.
- Developing and managing advertising campaigns.
- Building brand awareness and positioning.
- Supporting sales and lead generation efforts.
- Coordinating marketing projects from start to finish.
- Organizing company conferences trade shows and major events.
- Overseeing social media marketing strategy and content marketing.
D. QUALIFICATIONS
- Bachelors degree in business marketing communications or related field.
- At least 68 years experience in marketing and running a marketing team.
- Proven marketing campaign experience.
- Effective time management skills and the ability to multitask.
- Strong copy writing skills.
- Attention to detail. Proven ability to manage budgets.
- Professional and proactive work