CRM Senior Associate CRMLoyalty
CRM Senior Associate CRMLoyalty
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1 Vacancy
Job Description
The CRM team at Carousell tackles business objectives that surround the Carousell user by focusing on engagement retention and reactivation. We carry out our mission first by developing a solid understanding of the different experience flows a user can undertake on the platform before designing timely and relevant touchpoints on CRM channels (e.g. Push Email) to engage accordingly. We develop different campaigns for users at different stages of the lifecycle (e.g. New user lapsed user) with a focus on delivering a consistent and scalable 1:1 user experience.
We are looking for a CRM Senior Associate to join our team and support across strategy and planning project management of CRM campaigns and more.
This role will report into the CRM Associate Manager.
Areas of Responsibility
Strategy and planning
Actively support the overall CRM strategy plans and rollout schedule of initiatives and experiments
Play the role of a strong CRM business partner to Category Marketing teams with expertise in user segmentation and messaging that align with marketing plans
Engage crossfunctional teams (e.g. Category Marketing Product) in discussions related to your plans (e.g. validation of user problem hypotheses that a CRM experiment seeks to prove)
Project management: Rollout experimentation and optimisation
Drive rollout of initiatives against proper tracking and documentation
Drive process of user problem hypothesis testing and measurement using CRM channels
Utilise internal dashboards to report on performance and share information to relevant stakeholders
Set up workflows/processes for the team to follow and execute campaigns both for marketing and regional automated campaigns
Consistently analyse campaign results and provide learnings and recommendations to relevant stakeholders (e.g. improvements to setup segmentation messaging)
Manage projects that require crossfunctional coordination and take charge of setting up processes as needed
Upkeep quality of user segment data by working with Product Engineering and Data to ensure that user segments are uptodate for new campaigns
Have a solid grasp of the user funnel KPI metrics and continuously optimise campaigns to drive growth
Qualifications :
Minimum 2 years prior experience in Ecommerce or related fields
Selfdriven with a passion for marketing and CRM
Comfortable with data analysis in order to make datainformed/driven decisions
Good organisation with strong project management skills to work with multiple teams across different countries
Strong team player who is collaborative and also able to carry out tasks independently while delivering timely results
Ability to communicate effectively and confidently
Experience with CleverTap SendGrid or other marketing automations solutions is preferred
HTML knowledge is preferred
Additional Information :
Please note that Carousell will not ask for payment of any fees nor recruit on social media platforms. Legitimate information regarding career opportunities with Carousell can always be found on our official careers site at careers.carousell. If you have encountered any scams or are a victim of such scams please promptly inform your local police.
By proceeding with your application you are adhering to our PDPA policies. In case you are interested to know more read about our Candidates Personal Data Privacy Statement.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
