Senior Website Data Analyst
Senior Website Data Analyst
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1 Vacancy
Job Description
Job Description:
We are seeking a highly skilled and motivated Senior Website Data Analyst who excels in analyzing website data providing optimization recommendations identifying opportunities for improvement understanding business goals and effectively communicating datadriven narratives. The ideal candidate will have a strong background in web analytics testing and optimization techniques business acumen and storytelling.
Responsibilities:
- Website data analysis: Analyze and interpret website data using Adobe Analytics and Customer Journey Analytics (CJA) .
- Evaluate key performance indicators and metrics to evaluate website performance user behavior and conversion rates.
- Optimization strategies: Utilize website data analysis to identify areas for improvement and optimization.
- Develop datadriven strategies and recommendations to enhance website usability user experience and conversion rates.
- Opportunity identification: Proactively identify opportunities for website optimization and improvement based on data analysis.
- Conduct thorough analysis of user journeys landing pages conversion funnels and other relevant website elements to uncover areas of potential growth and enhancement.
- Business understanding: Collaborate with stakeholders including web team marketing product and design teams to understand business goals objectives and challenges.
- Translate business requirements into actionable insights and recommendations that align with the overall business strategy.
- Storytelling through data: Translate complex website data into compelling narratives that effectively communicate insights and recommendations to stakeholders.
- Present findings in a clear concise and visually appealing manner using data visualization tools and storytelling techniques to engage and influence decisionmakers.
- Testing and experimentation: Design and implement A/B tests and experiments to evaluate the impact of website changes and optimization strategies using Adobe Target.
- Analyze test results to determine statistical significance and the effectiveness of the test results and provide recommendations for further optimization.
- Conversion rate optimization (CRO): Collaborate with marketing and UX teams to improve website conversion rates.
- Analyze user behavior conversion funnels and other relevant data to identify barriers and opportunities for optimization.
- Develop CRO strategies and recommendations based on data insights.
- Data quality and governance: Ensure the accuracy and reliability of website data by implementing data quality checks and adhering to data governance policies and best practices.
- Identify and address data quality issues that may impact the accuracy of analysis results.
- Continuous learning and improvement: Stay uptodate with the latest web analytics tools testing and optimization techniques storytelling approaches and industry trends.
- Seek opportunities for professional development and actively contribute to the enhancement of website data analysis capabilities within the organization.
Requirements:
- Strong analytical and problemsolving skills with a proven track record of analyzing website data and deriving actionable insights.
- Proficiency in web analytics tools such as Adobe Analytics CJA and Target.
- Experience with data visualization tools (e.g. Adobe Workspace Tableau Power BI) to create visually appealing and informative dashboards and reports.
- Excellent communication and storytelling skills with the ability to effectively convey complex website data analysis concepts to nontechnical stakeholders.
- Knowledge of optimization techniques and methodologies such as A/B testing multivariate testing and personalization recommendations.
- Understanding of website usability user experience (UX) and conversion rate optimization (CRO) principles.
- Business acumen and the ability to understand and align website optimization strategies with overall business goals and objectives.
- Strong project management skills with the ability to prioritize tasks meet deadlines and manage multiple projects simultaneously.
- Bachelors degree in a relevant field (e.g. marketing statistics computer science) or equivalent work experience.
- Adobe Analytics CJA and/or Target Certification a plus
- Minimum of 5 years experience.
Qualifications :
Skills:
- Business acumen ability to understand marketing and business priorities and provide insight to support
- Expertise with Abobe analytics including CJA Consumer Journey Analytics and web site analysis
- Client facing strong presentation skills and communication skills
- Ability to understand the details but speak with strong presence and make complicated data simple and easy to understand
- cross function matrix highly collaborative team player this is an independent role to support enterprisewide website analysis who must be highly collaborative and take joy in working with others and being an excellent partner to many
Additional Information :
All your information will be kept confidential according to EEO guidelines.
Remote Work :
No
Employment Type :
Contract
Employment Type
Contract
