Sales and Marketing lead Real Estate

Job Title: Sales & Marketing lead – Real Estate
Salar y: 3 0 0 k – 4 00 k
Job Summary:
The Sales & Marketing Lead will be responsible for leading overall marketing and branding
initiatives for the real estate company. This role involves developing and executing strategic
marketing plans to drive sales enhance brand recognition and expand market presence. The
CMO will work closely with the leadership team to align marketing strategies with business
goals and oversee all marketing functions including traditional marketing advertising public
relations customer engagement and coordination with the digital marketing team to ensure an
integrated marketing approach.
Key Responsibilities:
Strategic Marketing & Brand Management:
• Develop and execute comprehensive marketing strategies to enhance brand visibility and
lead generation.
• Drive brand differentiation through innovative storytelling and unique value propositions.
• Oversee market research and competitive analysis to identify trends opportunities and
customer preferences.
• Establish and maintain strong relationships with media influencers and industry
stakeholders.
Advertising & Public Relations:
• Lead multi channel marketing campaigns including print TV radio outdoor advertising
and sponsorships.
• Manage the design messaging and implementation of marketing materials brochures
and promotional content.
• Oversee public relations strategies to strengthen brand positioning and media coverage.
• Leverage data analytics to measure campaign effectiveness and optimize strategies.
Sales & Customer Engagement:
• Collaborate with the sales team to develop lead generation and conversion strategies.
• Enhance customer experience through targeted engagement programs and loyalty
initiatives.
• Utilize customer insights and market trends to enhance marketing campaigns and
personalization.
• Ensure seamless integration between marketing and sales efforts.
Traditional & Digital Marketing Coordination:
• Drive offline marketing efforts including print collateral direct mail campaigns and
community outreach.
• Work closely with the digital marketing team to align traditional and digital marketing
strategies.
• Ensure consistency in messaging branding and customer engagement across all
channels.
• Leverage insights from digital marketing analytics to refine traditional marketing
campaigns.
Events & Partnerships:
• Plan and execute industry events open houses and real estate expos to promote the
company and properties.
• Develop partnerships with local businesses and organizations to expand brand presence.
• Oversee sponsorships and brand collaborations to drive visibility and credibility.
Leadership & Team Management:
• Build and mentor a high performing marketing team.
• Establish KPIs and performance metrics to evaluate team and campaign effectiveness.
• Foster a culture of innovation creativity and collaboration within the marketing
department.
• Manage budgets allocate resources efficiently and ensure ROI driven marketing
initiatives.
Qualifications & Requirements:
• Bachelor’s/Master’s degree in Marketing Business Administration or a related field.
• 5 years of experience in real estate marketing with at least 2 years in a leadership role.
• Strong expertise in branding traditional marketing public relations and market research.
• Proven track record of successful marketing campaigns and revenue growth .
• Excellent leadership communication and strategic planning skills.
• Ability to work in a fast paced environment and manage multiple projects.

To apply: send your CV with the job title as the subject to