Email Marketing Specialist
Email Marketing Specialist
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Job Description
Dymocks Retail is a nationally recognised multichannel retail brand with over 40 locally owned and operated stores across Australia. The largest bookselling network in Australia we pride ourselves on providing the best experience for our customers through our extensive range of books gifts and stationery.
Description
As a core part of Booklover loyalty team you will lead and execute loyalty and marketing campaigns for email and SMS channels.
- Endtoend of email and SMS campaigns (both batch and automated) from creative briefing content building testing and scheduling in Emarsys.
- Lead projects to improve email and SMS campaign performance including in personalization and segmentation.
- Build out and implement an automated programs strategy across the customer lifecycle.
- Work closely with stakeholders to build out a monthly EDM calendar of tactical communications in alignment with the wider marketing calendar.
- Manage the daytoday creative briefing process and sign off by relevant parties ensuring attention to detail is applied.
- Communicate comms to relevant partiesfranchise owners store managers buying team etc so everyone is across all communications to the member database.
- Write and edit content for all campaigns.
- Manage a program of A/B testing to continuous refine segmentation and target groups.
- Analyse report and make recommendations on campaign performance and ongoing trends in the marketplace.
- Ensure campaigns follow best legal and regulatory practice including Spam Act and privacy practices.
- Respond to escalated customer enquiries and individual store requests.
- Undertake special project work and provide general marketing support as required.
Skills And Experiences
- Experience in B2C email and SMS campaign management for an enterprise level organization
- Experience delivering personalization or segmentation projects
- At least 12 years experience building emails SMS and segmentation using Emarsys or similar professional B2C email campaign platform (e.g. Emarsys Adobe Campaign Braze HubSpot Marketing Hub Salesforce Marketing Cloud)
- Experience building and managing an email automation program
- Have good knowledge of email best practices including customer lifecycle segmentation personalization and testing (A/B)
- Have experience working with data sets and obtaining valuable insights from data
- Understand Spam and Privacy compliance
- Can work well with various stakeholders to get consensus and signoff
- Have exceptional written and verbal communication skills in English
- Preferred: previous marketing & campaign experience with a loyalty program previous experience integrating email & SMS campaign platform into a customer data platform (CDP)
When applying for the role please include a cover letter addressing the key responsibilities and skills required.Applications that do not include a cover letter will not be considered.
Applications Close 11 April 2025 we do however reserve the right to close this vacancy early if a suitable candidate is found.Early applications are encouraged.
Privacy
By applying for employment with Dymocks you consent to the collection and use of your personal information for the purpose of assessing your suitability for employment. Any personal information collected from you will be dealt with in accordance with Dymocks privacy policy which is accessible at: https://dymockshelp.zendesk/hc/enus/articles/PrivacyPolicy
To all recruitment agencies we do not accept resumes or partnership opportunities. Please do not forward resumes to Dymocks or any of our employees. We are not responsible for any fees associated with unsolicited resumes.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
