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Our Story ISMGis a techenabled global intelligence firm specializing in cybersecurity journalism technology and artificial intelligence. We deliver a comprehensive portfolio of content data analytics training and market intelligence to support cybersecurity operational technology (OT) fraud prevention and risk management industries.
With a network of 20 brands 38 digital media platforms and over 400 global events annually we engage a community of 1.8 million subscribers worldwide.
The Opportunity ISMGs Sales Division is the heartbeat of the organization & the work this team does is essential for our continued growth & success. As aBusiness Development Executiveyou will focus on targeting enterprise organizations within the cybersecurity industry aiming to understand their unique organizational & marketing needs & position the value of our solution offerings accordingly.
In this role you will be responsible for generating new business leads by conducting indepth market & territory research identifying executive level decision makers within target accounts engaging prospects through various cold & warm outreach tactics prequalifying opportunities & initiating the salecycle by setting appointments for our strategic team to execute on & continue driving through the funnel towards closing. If you have a passion for winning an appetite for learning & a desire to accelerate your career within the cybersecurity & marketing industries we want to speak with you!
What youll be doing
Developing a high level understanding of ISMGs offerings across business units & a strong base level knowledge of the cybersecurity landscape to elevate prospecting communication with clients.
Identifying & securing sales appointments with target customers through diligent & targetedoutreach via coldcall email &networking tactics.
Establishing developing & maintaining positive businessrelationships with clients.
Achieving agreed upon KPIs metrics & performance outcomes within schedule.
Executing the initial business development stages of ISMGs integrated sale cyclewhich includes:Prospecting & Account MappingLead Generation& Nurturing Campaigns Opportunity Qualification & Appointment Setting
What youll bring for success
Bachelors or Masters degree in Business Administration Professional Sales Marketing/Advertising or related field(s)
13 years of professional experience in a Business Development and/or Sales Development role targeting new customers within a B2B landscape
Formal training in one or more sales methodologies such as MEDDIC Value Selling Challenger Selling Sandler etc. is preferred
Experience targeting Csuite and/or other executive decision makers of enterpriselevel organizations ideally within Marketing Branding or Research/Content divisions
A marketing background and/or comprehensive knowledge/demonstrated understanding of digital marketing solutions & industry trends
Strong interpersonal & communications kills & a demonstrated ability to establish productive professional business relationships
Familiarity with Salesforce & CRM practices
Outstanding time management prioritizing & organizational skills
Willingness to learn & apply feedback to improve performance
Additional Details:
Location: Flexible between our Princeton NJ HQ or NYC office
Onsite presence required MF during our standard hours of operation.
Exact compensation varies based on experience level and location.
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