Executive Director CIBC Asset Management Marketing
Executive Director CIBC Asset Management Marketing
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Job Description
Were building a relationshiporiented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.
At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC please visit CIBC
What Youll Be Doing
The Digital Marketing & Communications Business team is a strong support for the CIBC Global Asset Management business enabling CIBCs core purpose: to help make our clients ambitions a reality by delivering services and products ensuring longterm growth.
Reporting to the VP Imperial Service and Wealth Digital Marketing & Communications is accountable for the development and delivery of Product Marketing (campaigns launches and awareness) Brand (understanding of the CGAM business) Sales Effectiveness (sales campaigns for different advisory groups sales tools and support) and Institutional business support.You will be supporting Advisors and clients to better support their financial ambitions with insights education and expert perspectives & marketing strategy that closely aligns CIBC Global Asset Managements overall strategy and priorities.You will be working in close partnership Digital Product Portfolio and Sales teams the incumbent is responsible for leading the development and implementation of innovative solutions and a robust programs and campaigns with a strong understanding of the competitive landscape media strategies for D2C and B2B how to cultivate new segment opportunity and digital marketing landscape. You will be responsible for the leadership and management of a team of highly skilled professionals enable the achievement of business goals and objectives.
At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of onsite and remote work) will be discussed at the time of your interview.
How Youll Succeed
Data & Insights/Analytics/Research You will be responsible for developing the key client insights and data structure to sustainability identify opportunities to cultivate new growth opportunities. Coaching and guiding the respective teams to deliver clientcentric valueadd results. Conduct and deliver analysis that presents comprehensive views on business challenges and support recommendations approaches and solutions; convince / influence stakeholders to adopt recommendations or new approaches.
Client Segment Strategy Oversee the development and of a Strategic plan focused on client needs while ensuring the CIBC Wealth Management brand is positively positioned and understood by key segments. Build the capability to develop and maintain a superior knowledge of clients and markets. Maintain an accurate sense of the financial marketplace and evolving market dynamics and client needs.
Product Marketing Lead/Manage the ongoing development and implementation of initiatives and projects to support short and longterm sales targets financial and strategic objectives revenue and profit growth and improved client satisfaction. Providing guidance and leadership to the marketing team by identifying and prioritizing marketing strategies projects support short and longterm sales targets financial and strategic objectives revenue and profit growth and improved client satisfaction. Providing guidance and leadership to the marketing team by identifying and prioritizing marketing strategies projects and initiatives in order to support the overall business strategy. Building marketing strategies measurable plans channel strategies and marketing/business briefs that will provide the CIBC Asset Management tactics and initiatives to support the key business objectives.
Media and Agency Strategies Deep understanding of the marketing funnel driving measurable sales through media leading to digital channels and solutions to enhance the sales outcomes and lead the overall build agency relationship to properly support and deliver results.
Sales Effectiveness and Marketing Innovation Understanding the sales cycles for different advisory groups and the investment purchase cycles for investors with and without and advisory relationship. Leading internal and external sales campaigns and growth strategies to improve the sales team effective and scale by 10 to 20 percent including tools and support for end client relationships.
Relationships Building Work collaboratively with Corporate Communications to develop public relations strategies and initiatives that promote the Wealth Management brand. Develop strong strategic partnerships with leaders across CIBC including Retail Bank channel Wood Gundy Private Wealth Management Imperial Service Corporate Communications CIBC Asset Management and Regulatory/Oversight teams.
Leadership Coach and mentor the content and marketing strategy team. Attract and retain high performance staff. Develop a trusted working relationship with the sales force and other areas of the marketing group.
Campaign Management Responsibility thestrategicdirection of any brand business expertise elevation and advisor marketing elevation in the media to support the key growth drivers of competitive recruiting incremental client and asset growth and more. The Executive Director support the build of a comprehensive vision andmultiyearroadmap.
Who You Are
You put our clients first. You engage with purpose to find the right solutions. You go the extra mile because its the right thing to do. You are a strong contributor to the client journeys and experience strategies and implementation models.
Youre passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You build trust through respect and authenticity and will lead the Private Wealth business marketing for multiple subbusinesses Wood Gundy Private Banking CPIC and Trust and Estate.
You have knowledge in Data & Insights/Analytics/Research.
You can demonstrate experiencein media and campaign strategies supporting the Brand Marketing and to elevate the expertise of each subbusiness/advisors and can be a strong contributor in key areas such as: the client journeys experience strategies implementation models marketing planning strategic funding process and cycles.
Values matter to you. You bring your real self to work and you live our values trust teamwork andaccountability.
#LITA
What CIBC Offers
At CIBC your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career rather than just a paycheck.
We work to recognize you in meaningful personalized ways including a competitive salary incentive pay banking benefits a benefits program* defined benefit pension plan* an employee share purchase plan a vacation offering wellbeing support and MomentMakers our social pointsbased recognition program.
Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
*Subject to plan and program terms and conditions
What you need to know
CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact
You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit.
We may ask you to complete an attributebased assessment and other skills tests (such as simulation coding French proficiency MS Office). Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.
Job Location
Toronto81 Bay 12th FloorEmployment Type
RegularWeekly Hours
37.5Skills
Analytical Thinking Campaign Development Communication Customer Engagement Leadership Marketing Campaign Analysis Marketing Planning Operational Efficiency People Management Waterfall ModelRequired Experience:
Director
Employment Type
Full-Time
