Brand Manager fmd - Home Care 165386

No Relocation Assistance Offered
Job Number#165386 Hamburg Hamburg Germany

Who We Are

ColgatePalmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care Personal Care Home Care Skin Care and Pet Nutrition. Our products are trusted in more households than any other brand in the world making us a household name!

Join ColgatePalmolive a caring innovative growth company reimagining a healthier future for people their pets and our planet. Guided by our core valuesCaring Inclusive and Courageouswe foster a culture that inspires our people to achieve common goals. Together lets build a brighter healthier future for all.

We are searching for a Brand Manager (m/f/d) for our Home Care Categories of Fabric Softener and Bleach to join our team full time in Hamburg as soon as possible.

The Brand Manager (m/f/d) develops Product Strategies 5Ps based on overall Category and Brand Strategies and on shopper and customer insights for our CEW business (Germany Austria & Switzerland). Works closely with both Retail Marketing and Customer Development to develop strategies and tactics to meet established sales market share and overall company goals. The Brand Manager (m/f/d) manages all aspects of a brand/product line.

Responsibilities:

• Responsible for volume and profit delivery on brand/product lines.
• Development and implementation of strong brand strategies/plans and support programs for our products incl. volume and operations planning and financial mix of brand/product line.
• Develop product strategy and 5Ps by product based on consumer and shopper expertise/insights.
• Planning implementing and tracking of new product launches and relaunches in close collaboration with the International Marketing department and local Customer Development Teams / Retail Marketing Teams.
• Monitor analyze and evaluate market trends consumer behavior and competitor activity to identify market opportunities for products/services.
• Develop 5Ps communication tools in strong collaboration with Retail Marketing for Customer Development to execute the plans.
• Responsible for 5Ps tracking for continuously monitoring and working with Customer Development for corrections when needed.
• Interact with external partners including media & advertising agencies trade customers cooperation partners market research consultants.
• Support Customer Development in presentation to customers on New Products and Business Activations.
• Prepare business decisions and present related activities to Manager & Senior Management for review and direction setting.
• Support in defining budget reviews/midyear review volume plans & financial goals by category aligned with the commercial team

Qualifications:

• College or University degree preferably in Business Administration or relevant field
• A proven track record of performance with 4 to 6 years of work experience in Brand Management Marketing/Trade Marketing preferably in a multinational FMCG company
• Business knowledge and understanding on category and brand strategies
• Consumer & Shopper Understanding Strategic & Creative Thinking
• Ability to manage different portfolio projects promotions and activation (BTL ATL) at the same time.
• Ability to build good relationships with Customer Development and Retail Marketing to implement the strategies to build activity grid and achieve marketing objectives.
• Financial knowledge (P&L) to recommend initiatives that bring financial results and understanding the impact on the business and ROI.
• Fluent in English and German.

Our Commitment to Diversity Equity & Inclusion
Achieving our purpose starts with our people ensuring our workforce represents the people and communities we serve and creating an environment where our people feel they belong; where we can be our authentic selves feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race colour religion gender gender identity sexual orientation national origin ethnicity age disability marital status veteran status (United States positions) or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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