we are looking for a Visual Merchandiser to ensure that our brand is visible wellstocked clean neat and easy to find across our retail partners. Since these are not our stores maintaining consistent brand presence across different retail environments is a key challenge. The Visual Merchandiser will be responsible for implement tools that maximize brand impact and ensure smooth across multiple retail locations.
Key Responsibilities:
1. Retail & Compliance:
Visit retail partners to audit brand visibility and ensure Breathe products are presented optimally.
Ensure our brand guidelines are followed across all stores including display standards shelf arrangements and signage placement.
Identify and solve outofstock issues by coordinating with the sales and supply teams.
Merchandising Strategy & Tools Development:
Help the marketing team to develop planograms display guidelines and POS materials tailored for different store types and sizes.
Train retail staff on best practices for brand display and replenishment.
3. Data Collection & Performance Monitoring:
Conduct regular store audits to track brand placement stock levels and competitors positioning.
Gather insights from retailers and customers to optimize product placement and merchandising strategies.
Report key findings to the sales and marketing teams making recommendations for improvement.
4. Retail Relationship Management:
Work closely with store managers and retail teams to secure prime shelf space and ensure Breathe is easy to find and buy.
Negotiate for better instore positioning promotional displays and branding opportunities.
5. Campaign & Seasonal Displays:
Implement instore activations promotional displays and seasonal campaigns in collaboration with the marketing team.
Ensure timely rollout of new collections and product launches in all partner stores.
Requirements
Experience & Skills Required:
3 years experience in Visual Merchandising Retail Marketing or Trade Marketing preferably in fashion FMCG or consumer goods.
Strong understanding of retail environments store layouts and merchandising principles.
Experience working with B2B retail distribution (not just owned stores).
Ability to develop and implement merchandising guidelines planograms and retail toolkits.
Strong negotiation and relationshipbuilding skills to influence retail partners.
Analytical mindset to track instore performance and improve brand presence.
Comfortable with frequent travel to visit multiple store locations.
Soft Skills:
Detailoriented with a strong eye for aesthetics and organization.
Strong problemsolving skills to adapt strategies for different store environments.
Ability to train and motivate retail staff to maintain high brand standards.
Excellent communication and coordination skills.