Growth Lifecycle Marketing Lead

Overview

As the growth & lifecycle marketing lead you will acquire and engage users via the website social media email and other channels to foster a dynamic community and drive revenue. Working directly with the CEO and as part of the executive team you will be responsible for all stages of the consumer acquisition and conversion funnel lifecycle and support other team functions with your customer segment expertise. You are both a strong individual contributor and can manage projects strategy and eventually other team members/contractors.

The Role in One Line:  Own growth community and retention marketing strategies and work closely with the SEO Manager to execute on related campaigns.

Key goals of the Growth & Lifecycle Marketing Lead:

• Acquire new Travelstride consumers and turn lookers into bookers

• Help launch new features on the website to support the customer experience

• Increase retention and community engagement

Core Responsibilities & Tactics:

• Brand: Build the Travelstride story amongst new travelers and remind previous travelers

• Cultivate and nurture Travelstride community for engagement and user referrals 

• Create monitor and optimize behaviortriggered email flows for conversions

• Develop general email newsletter campaigns for engagement and retention

• Design a marketing & content calendar and execute on it

• Manage day to day marketing

• Analyze user customer and marketing campaign data to drive actionable insights

Secondary & Future Responsibilities:

• Foster brand development with supplier and demand partners

• Support SEO initiatives alongside expert consultants

• Provide insight and input into new features; Write copy for core site flows

• Manage social media channels (at a small scale)

• Rebuild the affiliate marketing program

• Experiment with paid media starting with small budgets

Qualifications :

Key Skills and Experiences:

• 35 years of experience in consumer marketing including strategy and

• Born doer you excel at executing new initiatives and improving existing ones

• Organizer you project manage and multitask like a champ

• Strategic you think plan and act with long term goals in mind 

• Well rounded you understand the full customer lifecycle funnel

• Strong understanding of: email content engagement paid and social marketing

• Experience analyzing marketing data and utilizing to improve performance

• History and love of achieving quantified and meaningful results

• You sweat the details and consider the big picture

Important Skills & Experiences:

• Experience building digital communities of consumers organically

• Industry experience in marketplaces travel ecommerce and/or experiences/services

• Startup experience or experience in fastpaced high intensity teams

Additional Information :

Why Work With Us

We are a small growing team backed and led by travel tech industry veterans. Working alongside the founder and head of product you will influence key decisions during a pivotal time for our company and have an impact from day one. You will help grow the business while knowing that you are improving the travel experience for our users and helping our global tour operator partners thrive as sustainable ventures.

Benefits:

• Seedfunded startup comp package with stock options and increase potential

• Meaningful work you are helping more people travel internationally and helping our global tour operator partners thrive as sustainable ventures

• The ability to make a major impact as an early team member at a growing startup with huge market size and impressive traction 

• Medical & Dental Insurance

Location:

Were based in Austin Texas and ideally will find someone there. But for the right candidate well also hire anywhere in the Western Hemisphere remotely.

Are you ready

Does this sound like your dream job Check out our Careers page and read about our Core Values and Team Culture. If you think this could potentially be the start of something amazing and a wonderful mutual fit then please email us with the following:

• Cover letter with a brief description of what appeals most about joining Travelstride

• Resume & LinkedIn profile link

• Portfolio link (if you have one; not required)

Remote Work :

Yes

Employment Type :

Fulltime