Product Marketing Specialist
Product Marketing Specialist
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Job Description
We are seeking a Marketing Specialist who is passionate about technology and thrives on the challenges of marketing complex products in a fastpaced environment. You will take charge of our marketing efforts product definition defining market fit and strategies for customer acquisition and revenue growth. Your role balances strategic planning with handson ensuring our robotics products effectively move through the marketing pipeline from awareness to retention. As a member of a service robotics company passion for technology will help you succeed in this role.
Primary duties
- Develop and implement growth strategies for our products prioritising initiatives to maximise impact.
- Craft and execute a comprehensive marketing plan in collaboration with crossfunctional teams.
- Develop business models and pricing models for the products.
- Analyse and maintain detailed buyer personas segments and customer journey maps.
- Drive demand with innovative marketing tactics.
- Manage KPIs and metrics to measure product success and inform future strategies.
- Monitor the competitive landscape to strategically position our products.
- Translate technical product details into compelling benefits for users
- Assess the effectiveness of marketing campaigns and initiatives optimising for ROI.
- Assist in analysing marketing data (campaign results conversion rates traffic etc. to help shape future marketing strategies
- Support sales channels development and marketingsales alignment.
- Coordinate and support various marketing and sales activities.
Qualifications :
Mandatory Requirements
- Bachelors degree or Master in any technical field (engineering is prefered) with marketing experience.
- At least 3 years of experience in product marketing preferably in a technologyfocused industry.
- Passion for technology is a big plus.
- Strong project management skills.
- Proficiency with marketing automation and CRM tools.
- Excellent communication interpersonal and analytical skills.
- Computer skills including MS Office (especially MS Excel) and Google drive suite (docs spreadsheets etc)
- Applicants need to have a European work permit.
- Proficient in English and Spanish with availability to travel as needed.
Additional Information :
We offer a competitive compensation package including salary benefits and opportunities for professional development. You will be part of a dynamic and international team in a constantly growing and developing environment in a fulfilling and inclusive equal opportunity workplace.
- Permanent fulltime contract. 37.5 hours/week At PAL we believe in worklife balance and in order for every one of our employees to benefit from 2024 we have pledged to work 2.5 hours less every week.
- Flexible working hours and early finish at 14:00 on Fridays.
- 26 working days of annual leave.
- Opportunities for payment in kind and ongoing training initiatives.
- Free coffee & tea provided.
- Immediate start date.
Contact details
If you are interested please apply via the link on this site or send your CV to recruit @palrobotics. Please specify the job code JOB202412 and the name of the job in the subject field of the email.
All information will be treated in accordance with the RGPD.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
