Digital Marketing Manager

We are seeking a Digital Marketing Manager to lead the transformation of our marketing strategy. In this role you will develop and execute a cuttingedge digital marketing approach leveraging data automation and content to drive engagement expand our customer base and generate new business opportunities. You will have the autonomy to create and implement marketing initiatives introduce new technologies and enhance our digital presence all while collaborating with leadership and key stakeholders.

Key Responsibilities

• Develop & Lead Digital Strategy Design and execute a comprehensive digital marketing roadmap aligned with business objectives.
• Optimize Marketing Systems Oversee the expansion and integration of Microsoft CRM with ClickDimensions to streamline marketing automation.
• SEO & Performance Marketing Manage SEO PPC social media and email marketing initiatives to drive highquality lead generation.
• Content & Brand Development Establish a robust content strategy including blogs videos social media and thought leadership to enhance brand awareness and engagement.
• DataDriven Decision Making Analyze digital marketing performance metrics to optimize strategies and maximize ROI.
• Marketing Transformation Identify opportunities for innovation recommend strategic improvements and lead the transition to a digitalfirst marketing approach.
• CrossFunctional Collaboration Partner with sales product and executive teams to ensure marketing efforts align with overall business goals.
• Continuous Growth & Innovation Stay at the forefront of digital marketing trends experimenting with new approaches to enhance customer engagement and market reach.

Qualifications :

• A digital marketing expert with a passion for growth technology and datadriven strategies.
• 5 years of experience in digital marketing growth marketing or marketing strategy. Experience with ClickDimensions is a plus.
• Strong expertise in SEO PPC content marketing marketing automation and analytics tools.
• Experience in B2B marketing within the tech or SaaS sectors. 
• A strategic thinker with a proven track record of building and transforming marketing functions.
• Highly analytical with the ability to optimize campaigns for performance and ROI.
• Demonstrated leadership experience capable of driving change and influencing stakeholders across the organization.

Additional Information :

What We Offer

• A financially strong growthoriented organization with leadership support for marketing innovation.
• The opportunity to build and scale a modern marketing function within an established industry leader.
• A dynamic forwardthinking environment where your ideas and expertise will influence the companys future.
• Competitive compensation comprehensive benefits and opportunities for career advancement.
• Hybrid work arrangement for Rochesterbased employees flexibility and worklife balance.

EEO Statement

BCC Software provides equal employment opportunity to all individuals regardless of age race color creed religion ancestry sex (including pregnancy childbirth or related medical conditions) gender sexual orientation gender identity or expression (including transgender status) national origin veteran or military status marital status genetic information physical or mental disability familial status reproductive health decisions status as a victim of domestic violence or any other basis protected by applicable laws and regulations. Further the company takes affirmative action to ensure that all applicants and employees are treated without regard to any of these characteristics during the application process and/or employment. Discrimination of any type will not be tolerated.

Salary: $115000$120000

Remote Work :

No

Employment Type :

Fulltime