Marketing Specialist

Roles and responsibilities

• Market Research

  • Focus: Understanding consumer behavior, preferences, and market trends to make informed decisions.
  • Key Concepts: Surveys, focus groups, data analysis, customer segmentation.
  • Common Activities: Gathering and analyzing data through surveys, focus groups, and customer interviews to identify market needs and opportunities.
  • Skills: Data analysis, statistical tools (e.g., SPSS, Google Analytics), survey design, and understanding market trends.

• Branding and Brand Management

  • Focus: Creating and maintaining a positive image and reputation for a brand.
  • Key Concepts: Brand identity, brand equity, brand positioning, storytelling.
  • Common Activities: Developing brand strategies, creating brand guidelines, managing the brand’s voice and message across various channels.
  • Skills: Creativity, understanding consumer psychology, and brand development tools.

• Advertising and Promotions

  • Focus: Creating and distributing messages to inform and persuade customers to take action.
  • Key Concepts: Traditional advertising (TV, print), digital advertising (social media, search engine marketing), influencer marketing, promotions.
  • Common Activities: Developing ad campaigns, running digital ads (PPC, display ads), managing social media influencers, and offering promotions or discounts.
  • Skills: Copywriting, digital marketing, design software, campaign management, and A/B testing.

• Digital Marketing

  • Focus: Using online platforms and digital channels to reach and engage customers.
  • Key Concepts: Search engine optimization (SEO), content marketing, email marketing, pay-per-click (PPC), social media marketing.
  • Common Activities: Optimizing websites for search engines, creating engaging content, running social media campaigns, and analyzing performance metrics.
  • Skills: SEO, SEM, email marketing platforms, social media platforms, content management, and analytics tools (e.g., Google Analytics, Hootsuite).

Desired candidate profile

• Social Media Marketing

  • Focus: Using social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to build brand awareness and engage with customers.
  • Key Concepts: Content creation, social media advertising, community management, influencer marketing.
  • Common Activities: Posting regular updates, responding to customer comments, running targeted ads, analyzing engagement metrics.
  • Skills: Social media tools (e.g., Buffer, Sprout Social), content creation, community engagement, social listening.

• Public Relations (PR)

  • Focus: Managing and shaping the public perception of a company or brand through media relations, events, and other forms of communication.
  • Key Concepts: Press releases, media outreach, crisis communication, reputation management.
  • Common Activities: Writing press releases, organizing events, managing media relationships, responding to crises.
  • Skills: Writing and communication, media relationships, crisis management, event planning.

• Sales and Customer Relationship Management (CRM)

  • Focus: Managing relationships with existing and potential customers to maximize sales opportunities.
  • Key Concepts: Lead generation, sales funnels, customer loyalty programs, customer retention strategies.
  • Common Activities: Managing customer databases, tracking sales progress, running promotional campaigns, offering after-sales service.
  • Skills: CRM tools (e.g., Salesforce, HubSpot), customer service, relationship-building, sales techniques.