Media Planner Paid Social

WHAT DOES A MEDIA PLANNER PAID SOCIAL DO

The Paid Social Media Planner will be responsible for developing and implementing paid social media campaigns on behalf of our clients to increase brand awareness engagement and conversions. This role requires a deep understanding of social media platforms trends and analytics as well as the ability to understand our target audiences and evaluate performance. Inplatform campaign activation management and optimization are core to this role.  

The Media Planner Paid Social is responsible for internal account communication including project updates strategic collaboration and report development. They may also handle external communications with platform and data partners. Flexibility in task management and prioritization is crucial. 

Responsibilities: 

• Develop and execute social media strategies across various platforms (e.g. Facebook Instagram X LinkedIn TikTok Reddit). 

• Conduct competitor analysis to identify opportunities for growth and improvement. 

• Manage social media ad campaigns inplatform and platform ad management tools ensuring campaigns adhere to best practices follow quality assurance process and maintain compliance. 

• Responsible for invoice tracking overall budget allocation campaign pacing and financial actualization and accountability. 

• Monitor and analyze social media performance using analytics tools to measure the effectiveness of campaigns. 

• Prepare regular reports on crossplatform performance provide actionable insights and optimize accordingly. 

• Collaborate with internal counterparts (Social Media Leadership Media Planning Account Team etc.) to align social media efforts with overall brand strategic imperatives and goals. 

• Stay up to date with the latest social media trends tools and best practices. 

Qualifications :

WHAT ARE WE LOOKING FOR

Qualifications: 

• Bachelors degree or equivalent education plus professional experience  

• 12 years proven experience as a Media Planner in Paid Social / Social or similar role 

• Strong understanding of social media platforms their respective audiences and ad types 

• Experience in Meta strongly preferred 

• Experience in healthcare or pharmaceuticals preferred 

• Excellent written verbal communication and presentation skills 

• Detailoriented with strong math aptitude and organizational skills 

• Creative mindset with the ability to generate innovative ideas 

• Proficiency in social media management and analytics tools  

• Proficient in Microsoft Office Outlook Teams PowerPoint and Excel 

• Ability to work independently and as part of a team 

Additional Information :

Patient Minded I act with the patients best interest in mind.

Client Delight I own every client experience and its impact on results.

Take Action I am empowered and hold myself accountable.

Embrace Diversity I create an environment of awareness and respect.

Grow Talent I own my development and invest in the development of others. 

Win Together I passionately connect with anyone anywhere anytime to achieve results.

Communication Matters I speak up to create transparent thoughtful and timely dialogue.

Always Innovate I am bold and creative in everything I do.

EVERSANA is committed to providing competitive salaries and benefits for all employees. The anticipated base salary range for this position is $48000.00 to $71000.00 and is not applicable to locations outside of the U.S.  The base salary range represents the low and high end of the salary range for this position.  Compensation will be determined based on relevant experience other jobrelated qualifications/skills and geographic location (to account for comparative cost of living).  EVERSANA reserves the right to modify this base salary range at any time.

Our team is aware of recent fraudulent job offers in the market misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites unsolicited emails or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.

From EVERSANAs inception Diversity Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer and our employees are people with different strengths experiences and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity but also age disability status veteran status sexual orientation religion and many other parts of ones identity. All of our employees points of view are key to our success and inclusion is everyones responsibility.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process please contact us at .

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