Creative copywriter
Creative copywriter
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Job Description
SAMY Alliance is a digital marketing company specializing in advocacy marketing influencer marketing and content production. Founded in 2013 and headquartered in Madrid SAMY Alliance operates in over 55 markets with offices in 18 countries and employs more than 600 people. The company focuses on providing integrated marketing solutions through research data analytics social media digital content and public relations. They work with prominent brands such as Danone LOr al Disney Unilever and Nestl .
Requirements
As a Copywriter at Samy Alliance you will be responsible for developing engaging and impactful copy for social media digital activations toolkits and brand campaigns. You will work closely with strategists designers and video editors to bring creative concepts to life across multiple platforms with a strong focus on TikTok Instagram and emerging digital channels.
This is a hybrid role requiring inoffice presence on selected days.
Key Responsibilities
Content Creation & Copywriting
Develop compelling and creative copy for social media toolkits digital campaigns and activations.
Adapt brand messaging to resonate with Gen Z and digitalfirst audiences.
Transcreate and localize content between Spanish and English to maintain authenticity across markets.
Edit and refine content to ensure tone clarity and brand consistency.
Creative & Strategic Development
Collaborate with designers strategists and video editors to create engaging multimedia content.
Participate in brainstorming sessions to develop bold trenddriven ideas for social media campaigns.
Conceptualize and structure creative decks and presentations from scratch.
Identify new trends cultural moments and brand opportunities to integrate into content strategies.
Project Management & Optimization
Work closely with crossfunctional teams to ensure content is aligned with brand strategy and KPIs.
Stay up to date with TikTok Instagram and emerging digital platforms to optimize content performance.
Manage multiple projects simultaneously meeting tight deadlines in a fastpaced environment.
Requirements
MustHave Skills
25 years of experience in copywriting within a digital advertising agency or social mediafirst environment.
Exceptional creative writing storytelling and conceptual thinking skills.
Strong understanding of Gen Z culture digital trends and socialfirst content strategies.
Experience in transcreation (SpanishEnglish) for global campaigns.
High proficiency in TikTok Instagram and emerging digital platforms.
Excellent grammar editing and proofreading skills.
Ability to work collaboratively with designers video editors and strategists.
NicetoHave Skills
Experience working with FMCG fashion beauty or lifestyle brands.
Background in journalism advertising marketing or digital media.
Basic understanding of SEO performance marketing and datadriven content strategies.
Aspiring or amateur content creator who understands social media from both brand and user perspectives.
Soft Skills
- Highly creative and strategic thinker
- Strong organizational and project management skills
- Ability to adapt quickly to trends and cultural shifts
- Proactive selfmotivated and able to manage multiple tasks at once
- Excellent collaboration and communication skills
Languages
Spanish (Native/Fluent)
English (Professional proficiency)
Benefits
- A dynamic and collaborative creative environment
- Opportunity to work on global campaigns with toptier brands
- Career growth within a leading digital agency
- Hybrid work model (flexible office days)
Employment Type
Full Time
Key Skills
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