Head of Global Online Marketing Power Tools Outdoor and Garden
Head of Global Online Marketing Power Tools Outdoor and Garden
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Job Description
Core Responsibilities:
Drives the BU Online Touchpoint Strategy and roadmap ensuring appropriate adoption and implementation
Leads Bosch Online Touchpoints Team to translate and implement Bosch brand strategy on all online touchpoints worldwide
Overall responsibility for a fullfunnel online engagement strategy
Ensures consistent implementation of online touchpoints in regions and achievement of Business Unit and Marketing KPIs
Tasks:
Provides online trend related input to longterm brand strategy to achieve preferred choice for Professional and Private users
Leads team which details out and implements brand strategy across all Ps and online touchpoints worldwide
Ensures touchpoint management is based on user journey insights and thorough analysis of market competitor and user behaviour
Ensures touchpoint implementations achieve Business Unit and Marketing KPIs incl. Brand health and development of corrective actions
Represent BU in crossBU online touchpoint related projects
Qualifications :
Background: You have a bachelors degree in Marketing Communication Business Administration or related field (Master is a plus).
Experience: Experience in working in complex organisation and international stakeholders. Deep knowledge of online Marketing incl. Brand Marketing Strategy and Concepts User Journey and marketing effectiveness with more than 5 years of Experience in D2C business. At least 23 years leadership experience.
Personality: You have strong leadership communication and presentation skills. You have result oriented mindset. Strategical thinking with the ability to conceptualize. High openness willingness to learn.
Working practice: Analytical skill to analyze and derive Data & research driven decisions
Understanding of Sales & Distribution channels in Power Tools and Garden Industry. Willingness to travel.
Languages: You have fluent English. Other language knowledge is an advantage.
Additional Information :
Get to know our #LikeABosch benefits.
We would like to help you GROW so we offer you:
- Financial security & recognition: We review and increase your competitive base salary annually offer performance loyalty and referral bonus.
- Trainings and professional development: We believe in a LifeLong Learning approach so you can take advantage of several technical and soft skill trainings and language courses.
- Career development: We have a wide range of programs to choose from even if its leadership expert or project development you are aiming for. We also offer mentoring and coaching opportunities we have PhD program and we offer international assignment possibilities.
We would like you to ENJOY the benefits of balancing your life and your work so we pay attention to:
- Your work lifebalance: You can work from our activity based offices designed for creativity and efficiency or from home while enjoying flexible working hours. We offer childcare possibilities and sabbatical option.
- Your health and wellbeing: We provide free professional consultants for any personal legal financial or health related issues. You can benefit from our developing onsite medical center and organized regular health checkups.
- We also offer you several perks and benefits: You can use your annual cafeteria allowance flexibly for family support (e.g. taxfree kindergarten and nursery allowances) health care mobility (car sharing services) and recreation. You can enjoy our onsite canteen we support when you work from home and if you live far we cover your commute costs. We also appreciate your loyalty with jubilee gift and extra jubilee holiday.
You could join an INSPIRING community worth to belong:
- We are true to our values: We are committed to sustainability we value that everyone is different and that diversity makes us truly successful. We also take social responsibility seriously and regularly organize charity actions blood donations and support worthy causes.
- Team building activities and community events are also part of our everydays. We like to come together for a good summer party or family day.
Are you ready to work #LikeABosch
Please apply with your English CV!
If you require any further information please feel free to contact us on the following number:. Our colleagues can help you with answers during the weekdays between 08:00 a.m. till 16:00 p.m.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
